Mak­ing an im­pres­sion

The Advertiser - Careers - - Job -

BE­ING well-groomed and hav­ing a polished per­son­al­ity have been con­firmed as the se­crets to success for a fash­ion re­tail ca­reer.

Re­search by the Univer­sity of Sydney re­veals 85 per cent of fash­ion store man­agers be­lieve the right ap­pear­ance is im­por­tant when hir­ing cus­tomer ser­vice staff.

And the over­whelm­ing ma­jor­ity – or 97 per cent – of man­agers sur­veyed say the right per­son­al­ity is vi­tal in prospec­tive em­ploy­ees.

Only 44 per cent of em­ploy­ers are con­cerned about the need for ap­pro­pri­ate quali- fi­ca­tions with peo­ple who work in their stores.

Busi­ness School Pro­fes­sor Richard Hall says the re­search also con­firms a grow­ing trend of staff be­ing for­mally ex­am­ined on the way they look.

‘‘ I was sur­prised by the ex­tent to which ap­pear­ance and per­son­al­ity were re­garded more than qual­i­fi­ca­tions,’’ Hall says. ‘‘ Many em­ploy­ees are now get­ting for­mal ap­praisals on their ap­pear­ance.

‘‘ There is no doubt em­ploy­ers are en­ti­tled to en­gage the peo­ple who they want to en­gage.

‘‘ The ques­tion is how we bal­ance that on the other hand to en­sure work­ers are not dis­crim­i­nated against sim­ply be­cause of their looks.

‘‘ More than one in 10 Aus­tralian work­ers are em­ployed in re­tail trade and it is a key point of en­try into work for many young peo­ple.’’

Pro­fes­sor Hall says it is high-end bou­tique fash­ion re­tail­ers that have the high­est pref­er­ence for looks.

Ninety per cent of man­agers in the cat­e­gory say the right ap­pear­ance is ei­ther im­por­tant or very im­por­tant in their se­lec­tion of staff.

– Ben Pike

RIGHT LOOK: Hav­ing at­trac­tive staff is seen as an ad­van­tage by re­tail man­agers.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.