Vision needs understanding
HAVING a vision for your organisation can be a valuable tool but it needs to be clear and well understood by workers and leaders alike.
Waffle and unattainable goals won’t help.
Merydith Willoughby, development consultant with IB Coaching organisation, says many leaders will spend hours trying to find the exact wording for a company vision that conveys their intentions.
But far too little effort is put into discussing what the words actually mean and even less effort goes into talking about the vision with staff, she says.
‘‘ From my perspective, it is essential for an organisation to have a well thought-out vision,’’ she says.
‘‘ Regularly refer to it and ensure it is known and understood by everyone in the organisation.
‘‘ It is not something you spend inordinate amounts of time on and then file for later use, or worse still, frame it and never look at it again.’’
Willoughby says leaders should spend time on the vision and ensure it fits with the organisation’s goals. Keeping the vision statement brief can help with clarity.
Leaders need to ensure they know what the vision means then ‘‘ walk the talk’’ to encourage others to come on board.
When workers are on the same page and everyone knows where they are heading and what they are doing, the business can work very effectively, she says.