CUS­TOMER FO­CUS

The Advertiser - Careers - - Advice -

>> Clos­ing the sale was rated as one of the worst ar­eas of cus­tomer ser­vice for cloth­ing re­tail­ers. Sixty per cent of busi­nesses were scored well by mys­tery shop­pers. >> Ne­go­ti­a­tion, prod­uct demon­stra­tion, cross­selling and fol­low-up were poor ar­eas of cus­tomer ser­vice across all sec­tors. >> Spe­cialty re­tail­ers ex­celled in most cat­e­gories com­pared with other sec­tors sur­veyed.

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