5 STEPS TO GET OTH­ERS ON BOARD

Re­veals how to get co-work­ers to buy into your ideas

The Advertiser - Careers - - Training - Bruce Linn

LEARN­ING how to rally the troops around a new busi­ness strat­egy or idea is an im­por­tant skill for bud­ding lead­ers, says the Lead­ers In­sti­tute’s Edge pro­gram chair­man Bruce Linn.

‘‘ If you want peo­ple to fol­low you and ac­cept new ideas, you need to be a team player and to start early in the cy­cle to en­cour­age own­er­ship and to pro­mote av­enues for a real di­a­logue about pro­posed changes,’’ Linn says.

1 GET ALL YOUR FACTS RIGHT

En­sure you’ve done your re­search, that the new busi­ness idea is work­able and in the best in­ter­ests of the com­pany. Be able to ar­tic­u­late key ben­e­fits of the ap­proach.

2

WALK THE TALK

Chat to peo­ple in your work team and the wider work­force about new ideas and do so sooner rather than later. Lis­ten to the feed­back. En­cour­age oth­ers to take own­er­ship and ask peo­ple to make a con­tri­bu­tion by send­ing email sug­ges­tions or hav­ing a chat with you face to face. You might con­sider pre­par­ing a ques­tion and an­swer doc­u­ment ad­dress­ing key points that have been dis­cussed. This might help to sell the idea to those still sit­ting on the fence.

3

KEEP IT SIM­PLE

If you are mak­ing a pre­sen­ta­tion about a new idea, keep it clear and to the point. Peo­ple need to be able to un­der­stand your con­cept quickly and be able to dis­cuss it con­fi­dently with co-work­ers. Re­mem­ber all stake­hold­ers and their var­ied in­ter­ests and adapt your mes­sage to the lis­tener. If you are talk­ing to the man­ag­ing di­rec­tor, you might dis­cuss the re­turn on in­vest­ment, but when you talk to sales staff, you would dis­cuss im­ple­men­ta­tion and how the strat­egy will af­fect their jobs.

4

KEEP TALK­ING

Com­mu­ni­cate re­lent­lessly dur­ing and af­ter the process of form­ing the new strat­egy. Change can be threat­en­ing for some peo­ple, so deal with it in a pos­i­tive way and re­as­sure peo­ple about any­thing that may af­fect their jobs. Talk face to face with peo­ple in each area of the work­force – don’t just rely on elec­tronic com­mu­ni­ca­tion. Find work­place cham­pi­ons who are en­thu­si­as­tic about the plan and get them to help you sell it.

5

UP­DATE

Keep staff up to date and in­formed about progress, tim­ing and roll-outs. Keep the feed­back lines open and deal with any is­sues as they arise. Reg­is­tra­tions for the 2013 Edge pro­gram are now open. For more in­for­ma­tion, email wendy.matthews@ lisa.com.au

Pic­ture: David Cronin

FACE TO FACE: Lead­ers In­sti­tute Edge pro­gram chair­man Bruce Linn, right, with staff mem­bers John Semba, Kelly Thompson and Na­dine Turhan.

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