BRANDS TO WEAR AND DRIVE

Well, chances are you would like to try some ap­parel fea­tur­ing its logo on for size too, writes ANNA VLACH.

The Advertiser - Motoring - - Front Page -

CHANCES are the maker of your car also makes cloth­ing. Stop rolling your eyes as you re­call the Ford and Holden jack­ets you just had to have – beg, bor­row or steal – back in the 1980s.

The good news is that to­day’s mo­tor­ing ap­parel is fash­ion­able and func­tional and, there­fore, well worth a look.

For ex­am­ple, Volvo pub­lic af­fairs man­ager Lau­rissa Mirabelli says Volvo ap­parel is all about clas­sic style in fabrics that breath and cuts that do not re­strict your move­ment when driv­ing.

‘‘Volvo tends to draw on its Swedish roots to de­liver a more sim­ple, un­der­stated style when it comes to brand­ing on ap­parel,’’ Ms Mirabelli says.

‘‘We al­ways try to in­cor­po­rate com­fort into a fash­ion­able piece, such as the C30 jacket which is as prac­ti­cal as it is stylish.’’

Not that all con­tem­po­rary mo- tor­ing clothes are un­der­stated – think the out-there brand­ing on 2010 Holden T-shirts.

Sim­ply stylish or loud, the ap­peal of mo­tor­ing jack­ets and shirts is not lost on Ade­laide stylist Filip Odzak.

‘‘It’s al­most like wear­ing your coun­try’s colours dur­ing the World Cup – it’s a point of pride,’’ he says.

‘‘When some­body is wear­ing their Holden T-shirt then they are se­ri­ously proud.’’

Mr Odzak said peo­ple did not nec­es­sar­ily feel they needed to own a car in the make to wear its jack­ets or shirts.

‘‘It’s also about the dream of one day own­ing that car,’’ he says.

Lastly, if you find that Ford or Holden jacket in the back of the wardrobe, it may be wise to check it’s worth – vin­tage fashion is all the rage, af­ter all.

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