BRANDS TO WEAR AND DRIVE
Well, chances are you would like to try some apparel featuring its logo on for size too, writes ANNA VLACH.
CHANCES are the maker of your car also makes clothing. Stop rolling your eyes as you recall the Ford and Holden jackets you just had to have – beg, borrow or steal – back in the 1980s.
The good news is that today’s motoring apparel is fashionable and functional and, therefore, well worth a look.
For example, Volvo public affairs manager Laurissa Mirabelli says Volvo apparel is all about classic style in fabrics that breath and cuts that do not restrict your movement when driving.
‘‘Volvo tends to draw on its Swedish roots to deliver a more simple, understated style when it comes to branding on apparel,’’ Ms Mirabelli says.
‘‘We always try to incorporate comfort into a fashionable piece, such as the C30 jacket which is as practical as it is stylish.’’
Not that all contemporary mo- toring clothes are understated – think the out-there branding on 2010 Holden T-shirts.
Simply stylish or loud, the appeal of motoring jackets and shirts is not lost on Adelaide stylist Filip Odzak.
‘‘It’s almost like wearing your country’s colours during the World Cup – it’s a point of pride,’’ he says.
‘‘When somebody is wearing their Holden T-shirt then they are seriously proud.’’
Mr Odzak said people did not necessarily feel they needed to own a car in the make to wear its jackets or shirts.
‘‘It’s also about the dream of one day owning that car,’’ he says.
Lastly, if you find that Ford or Holden jacket in the back of the wardrobe, it may be wise to check it’s worth – vintage fashion is all the rage, after all.