Kia reveals its seven-year pitch
Korean brand steals a march on rivals, including sibling Hyundai
KIA has thrown down the gauntlet to its rivals, including sibling brand Hyundai, with the launch of a seven-year warranty backed by capped price servicing and roadside assistance for the same period. The industry-leading move follows Hyundai’s introduction of lifetime capped price servicing — which came with an increase in the cost of servicing for the first three years, up from $189 to $229.
The price difference between the South Korean competitors over the sevenyear term is now minimal and Kia says the inclusion of a seven-year warranty more than offsets the difference.
Hyundai’s i30 Active automatic hatch is $225 cheaper than the comparable Kia Cerato hatch over seven years, at $2200 against $2425. Offsetting the difference, the Kia is $1000 cheaper to buy.
The base-model Hyundai Santa Fe diesel costs $2800 to service over seven years against $2864 for the Kia Sorento.
“This is a watershed moment in customer care,” says Kia Australia chief operating officer Damien Meredith.
“Kia customers now have a peace of mind that can’t be matched in the Australian new car market.
“The two-year increase in warranty, capped-price servicing and roadside assist is absolutely transparent and we will not be asking our customers to dip into their pockets to fund the extra benefits.”
The warranty and service terms will be transferable to subsequent owners, providing the original buyer has had the vehicle serviced according to the schedule at a Kia dealership.
All Kia owners who are now eligible for the five-year capped-price program will be upgraded to share in the additional two years of the revised plan.
“Kia acknowledges that there is huge choice available in the new car market in Australia and we need to be ready to build a lifetime relationship with our customers, anticipating and providing for their needs when they make that decision to join the Kia family,” Meredith says.
Feather in the service cap: The Cerato will cost $2425 over seven years and the Sorento (above) will be $2864