Time to cut to the chase
Mirage, Lancer and Pajero get a hurry-up, starting with the price
MITSUBISHI has targeted its three slowest sellers in a bid to turn around eight lacklustre sales months.
The brand has chopped $1500 or 12 per cent off its entry-level Mirage hatch, now $11,490 and with an expanded feature list. Other models have received similar cuts.
The Mirage ES base model has upgraded sound insulation, redesigned engine mounts, emergency flashing brake light, all-black cabin trim and a short antenna. The LS model adds standard cruise control and privacy glass.
In the city car segment, the Mirage is the top-seller, streets ahead of its seven rivals but only one — the Fiat 500 — has increased sales over last year.
Price and equipment changes may look like a fire sale but Mitsubishi Australia marketing manager Tony Principe says it’s all on target and he is “comfortable’’ with the sales figures and cites poor supply.
“The Mirage is built in Thailand at the same plant that builds Triton and Challenger. Those light-commercial vehicles were in so much demand production of the Mirage was curtailed,” he says.
“Australia didn’t get any Mirages from February this year and production for us has only just restarted. We build the Lancer in a factory that in October last year started building a micro-car in a jointventure with Nissan — it was so popular that much of the production efforts were channelled away from the Lancer. The result was that we couldn’t get normal stock.’’
In the small car segment, Lancer sales are down by a quarter this year and it is selling at a fraction of the Toyota Corolla and Mazda3, with which it once to share top billing. Lancer makes greater strides in equipment by adding door mirrors with indicator lamps, emergency brake light and new door trims and has a price drop.
The Lancer range now starts at $18,990, down $1400, but even more savings go to performance enthusiasts with $7000 slashed from the Evo and the MR sedans, from $52,990.
The Lancer GSR Sportback, introduced only in April, has already taken a price cut of $1000 to $21,990.
Mitsubishi’s Pajero SUV, expected to be replaced in 2016, is down to three models. The cheapest GLX model stays at $50,990 but there is a $5000 cut to the GLS (now $58,990) and $8000 off the Exceed ( $73,900).
Upgrades for Pajero include small interior and exterior cosmetic updates and an upgraded noise, vibration and harshness (NVH) package.
Down the hatch: Mirage now starts at $11,490