Holden mines Opels
Australian showrooms will have models from Germany, Korea and US
Insignia sedan and wagon and Cascada convertible are coming next year. Other Opel models such as the Corsa city car are expected to follow.
“(Opel cars) will be about one-third of the portfolio of Holden. It is an important export business for us,” Neumann says.
To establish a greater selection of models and price points, Holden probably will sell Korean-built small cars and SUVs alongside the Opel imports.
Tipped to take on Toyota: Holden's US parent has big plans for a new range, including the Cascada convertible, Astra VXR hot hatch and Insignia VXR performance sedan from Opel (all above); the Chevrolet Camaro, left, and Silverado pick-up
The cars that will drive its growth are still about two years away but Holden is not backing away from its plan to topple market leader Toyota by the end of the decade.
At last week’s Paris motor show the General Motors president Dan Ammann boldly backed Holden’s claim that it will overtake Toyota in Australia.
Holden hasn’t been No. 1 for 11 years and has just posted its lowest sales in 20 years.
Ammann, originally from New Zealand, maintains returning to the top of the sales ladder “is achievable”.
He says Holden now has friends in high places in Detroit to enable to a host of US and European cars that have previously been off limits.
Former Holden boss Mark Reuss (2008-09) is now in charge of global vehicle development, and his successor at Holden, Alan Batey (200910), is now the executive vice president of General Motors in North America.
has probably taken the focus off some of the other areas where we could have been stronger.”
Boss of Opel in Germany Dr Karl-Thomas Neumann expects Holden to import about one-third of its cars from Europe.
“The Australian market and the Holden brand is important to General Motors. It will be of the responsibility of Opel to supply certain cars for Australia.”
Holden has confirmed some Astra variants, as well as the