SENSIBLE STUFF — BUT THE STIG NEEDS A FEMININE TOUCH, TOO
I already minimise the aircon but am now working on the best way to attack hills and descents to improve my fuel economy.
I like the idea of learning some more advanced techniques, such as hitting the apex in corners, but for that you need more than a book. As for oversteer and understeer, they are fantastic for race drivers but not for me.
I like the breakout bits on the sides of the main material, because that’s what Gen-Y readers will expect with their multi-tasking brains. The pictures are also entertaining and you get the impression that Ben is a successful racing driver and not just The Stig.
At first I didn’t think it was actually his writing, but then I checkedhis first book and that’s definitely his “voice” coming through in the text.
For me, it’s a very masculine book, with pictures that are male focused and illustrations that always show a guy and not a girl, but there might be a chance to feminise another edition. The colouring is very paleo diet, with trendy blackand-white pictures and orange highlights, but that could be changed to make it more inviting. I also think the British measurements, for example, feet and miles, should be changed for Australia.
I have an 18year-old male friend who would love this book and probably get a fair bit out of it.
But young girls won’t be nearly as interested so there is still an opening for someone to do a similar book from the feminine side.