Mini bikes rule roost TOP SELLERS
A CHRISTMAS rush from doting parents pushed kids’ bike to the top of the 2015 motorcycle sales charts.
Yamaha’s TTR50 was the bestselling bike in Australia last year, closely followed by Honda’s CRF 50. Honda’s shouldn’t-be-counted postie scooter bike was third, with yet another Yamaha fun bike, in the form of the PW50, taking out fourth place.
In overall terms sales in 2015 were steady at 108,711. HarleyDavidson did as predicted and beat Honda for overall on-road motorbike leadership, courtesy of its 500cc Street learner-approved bike.
Ignoring Honda’s postie bike, Harley held down second and third place with the Street and Softtail Breakout.
The Kawasaki 300 was the bestselling private road machine but its 1947 sales were almost 33 per cent down on 2014 as the LAMSapproved machine faced competition from a trio of Honda bikes — the CBR500R, CBR300R and CB125E, along with a massive push by Yamaha’s MT-07L.
Honda retains its place as the leading light in the industry with sales of 24,535 bikes last year.
The top dog is always under threat and Yamaha is just 1245 bikes and closing, having enjoyed 14 per cent growth to Honda’s 1.3 per cent slip.
Polaris is also nipping at Team Red’s heels in the ATV category.
Honda Motorcycles general manager Peter Singleton says 2016 should see improved sales for the brand.
“2016 is shaping up to be a much bigger year for Honda. With the Africa Twin and all-new CBR500 kicking off in the first quarter, plus a host of new model announcements to come, we are certain of remaining Australia’s favourite motorcycle brand in 2016,” he says.
The biggest brand improver was Indian, which has already overtaken its stablemate brand Victory as the major alternative to a Harley. Polaris flogged more than 700 of the V-twin cruisers last year and should manage four figures in 2016.
BMW was the best performed of the established players, growing by 20 per cent on the back of bikes like the RNineT and its upgraded adventure touring models.
Scooters are still on the nose and the 5389 sales last year are a 22.7 per cent drop on 2014, which was in turn a double-digit drop on the previous year. Riders are increasingly opting for learner motorbikes, which now come in a variety of guises from supersport replicas to laid-back cruisers.
Vespa and Piaggio lead the way with almost 40 per cent of the market, while Honda’s 1000 sales represent a 19 per cent market share.