Toy­ota out on its own in sales

The Advertiser - Motoring - - NEWS -

TOY­OTA will be toast­ing its in­creas­ing stran­gle­hold on the Aus­tralian new car mar­ket fol­low­ing the re­lease of the hal­fyearly sales fig­ures.

The com­pany’s dom­i­na­tion ex­tends across pas­sen­ger cars, SUVs and light com­mer­cial ve­hi­cles, high­light­ing the brand’s rep­u­ta­tion for re­li­a­bil­ity and value. In June sales fig­ures re­leased by Vfacts, Toy­otabadged ve­hi­cles ac­count for al­most one in five new ve­hi­cle reg­is­tra­tions. No co­in­ci­dence then that four of the top 10 best­selling mod­els are Toy­otas.

In pure nu­mer­i­cal terms, Toy­ota’s six-month to­tal of 109,023 is up by al­most 7000 ve­hi­cles on the same time last year and al­most matches the com­bined sales of Mazda and Hyundai, sit­ting in sec­ond and third place re­spec­tively.

Holden con­tin­ues to be ham­mered as it­tran­si­tions from be­ing a lo­cal maker to im­porter. It still sits in fourth place but sales are down more than 12 per cent for the year.

The Com­modore ac­counted for more than 10,000 of the 42,000 sales and the fac­tory shuts in Oc­to­ber. The slump is likely to con­tinue de­spite the im­pend­ing ar­rival of the Opel In­signia as its re­place­ment.

Ford sits in fifth place on the sales charts and can thank the Mus­tang for not be­ing in a sim­i­lar po­si­tion to its archri­val. The two-door coupe has added more than 5000 sales to the com­pany’s for­tunes in the first six months, mean­ing one in eight new Blue Oval ve­hi­cles bears the pony badge.

Our in­fat­u­a­tion with SUVs con­tin­ues, though the mar­ket is mov­ing away from the small soft-road­ers into the medium and large seg­ments. Mid-sized SUVs grew by al­most 33 per cent in June and, with year-to­date reg­is­tra­tions of 97,939, trail only small pas­sen­ger cars as the big­gest sin­gle sec­tor.

In the pres­tige ranks Mercedes-Benz is em­u­lat­ing Toy­ota’s as­cen­dancy. Benz has sold 22,318 cars to date in 2017, for an 8 per cent im­prove­ment.

The 12,843 BMWs sold and Audi’s 10,702 rep­re­sent falls of 18 and 12 per cent re­spec­tively.

Craig Duff

June YTD Toy­ota HiLux 5461 23,378 Ford Ranger 5051 21,638 Toy­ota Corolla 3830 19,454 Hyundai Tuc­son 3741 12,836 Mazda3 3490 18,052 Hyundai i30 3471 14,537 Toy­ota Camry 3191 11,698 Mitsu Tri­ton 2995 11,950 Mazda CX-5 2487 12,924 Toy­ota RAV4 2460 10,811

Toy­ota Corolla: The brand’s best-sell­ing pas­sen­ger ve­hi­cle

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