Lucinda Roberts,

Dean of Awe­some

The Advertiser - SA Weekend - - UP FRONT - Words katie spain pic­ture roy van der vegt

WHO Lucinda Roberts is a Strathal­byn born (now ur­ban) gal who earns a crust as a graphic de­signer at Stu­dio Spark*, which is based in city co-work­ing space The Hub. RU­RAL ROOTS Coun­try life didn’t par­tic­u­larly suit the out­go­ing young­ster and when she moved to the city to study ad­ver­tis­ing and graphic de­sign at TAFE SA she blos­somed. “I love meet­ing dif­fer­ent peo­ple from dif­fer­ent back­grounds, I thrive in fast-paced en­vi­ron­ments and I feel good when I feel there is an op­por­tu­nity at ev­ery cor­ner,” the 23-year-old says. NET WORK “At The Hub I met the peo­ple I knew deep down were out there; the go-get­ters, the in­no­va­tors, the in­spired, the en­er­gised. The peo­ple that had found that one idea that ig­nited some­thing within them that just made them go ‘Hell yeah! Let’s do this,’ and just did it.” NEW HORI­ZONS “I did OK in school... but by meet­ing the peo­ple that I have, they’ve shown me the abil­i­ties I do have and run with it.” ON THE SIDE Roberts gets a kick out of con­nect­ing cre­ative peo­ple with re­sources, cus­tomers and net­works. She and pal Kirsten Wynn came up with Friends with Ben­e­fits — a stall they host at Flin­ders Street Mar­ket. The con­cept is sim­ple; they give cre­ative folk a place to showcase their prod­uct or idea. “Our next mar­ket stall is Oc­to­ber 26,” she says. Find info at face­­bco BIG JOB When she’s not de­sign­ing or man­ning the mar­ket stall, Roberts is busy tack­ling her new role as “Dean of Awe­some” for the Awe­some Foun­da­tion, which gives $1000 each month to lo­cals with a project idea to boost Ade­laide’s “awe­some fac­tor”. THINK BIG The Awe­some Foun­da­tion is an in­ter­na­tional net­work of phi­lan­thropists who ad­vo­cate pos­i­tive change through cre­ative projects. Sev­enty-two au­ton­o­mous chap­ters ex­ist in ci­ties such as London, Syd­ney, Mel­bourne, Philadel­phia, Los An­ge­les and Bos­ton, where it orig­i­nated in 2009. Mary Freer, the woman be­hind Change Day (change­, made the decision to bring it to Ade­laide. “Mary works from The Hub so I got the op­por­tu­nity to hear about it and jumped on board to help out,” Roberts says. AP­PLY YOUR­SELF The pos­si­bil­i­ties are end­less and can range from the so­cially con­struc­tive to cre­atively jaw-drop­ping (in LA they in­stalled $1000 worth of swings across the city). Ap­pli­ca­tions open Oc­to­ber 1. One idea per month will be cho­sen and are funded by do­na­tions. LOOK­ING UP “I’m drawn to side projects like this by a de­sire to make Ade­laide a cool place to live in and a place with a so­ci­ety that ac­tu­ally gives a shit,” she says. “Side projects like th­ese at­tract peo­ple with re­ally pos­i­tive at­ti­tudes who want to put some­thing back, and I like those peo­ple, and I get to hang out with them and support them — which is pretty awe­some.” face­­someADL @Ade­laideAwe­some

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