Betting service punts on take-a-break ads
AS REGULATORS threaten a crack- down on online betting, one company will spend $1.5 million on ads telling gamblers how to avoid addiction.
Sportsbet – Australia’s biggest sports betting website – is planning a four-week campaign in November to promote its “take a break” service, coinciding with the spring racing carnival and cricket season.
The service allows gamblers to bar themselves from betting with the company’s app – either permanently or for a shorter period, although Sportsbet will continue to advertise.
The move comes after the industry was put on notice by the announcement of a government review into online gambling, headed by former NSW Premier Barry O’Farrell.
Independent Senator Nick Xenophon said the move demonstrated there was a lot the industry could do to minimise the harm of gambling, “but you can get around it by going to another betting provider”.
A national self-exclusion register has been proposed by Financial Counselling Australia, which met with the Australian Wagering Council two weeks ago about the development of such a scheme.
Sportsbet’s Cormac Barry said the self-service nature of the “take a break” campaign was its strength, as gamblers did not have to tell a phone operator to turn off the tap. Ads for it will appear on Fox Sports, freeto-air channels and online. VIDEO: WALEED ALY ON AUSTRALIA’S GAMBLING ADDICTION AT ADVERTISER.COM.AU