Jor­dan trum­pets for tuskers

The Advertiser - - CONFIDENTIAL -


top male model Jor­dan Bar­rett is putting his fame to good use.

The 22-year-old, be­low, has joined forces with Tif­fany & Co and Knot On My Planet am­bas­sador Doutzen Kroes in a bid to raise money and aware­ness on the plight of ele­phant poach­ing.

In a video posted to his In­sta­gram ac­count yes­ter­day, Jor­dan, Doutzen and Naomi Campbell ap­pear in a black and white clip that pro­motes the anti-poach­ing ini­ti­vate #KnotOnMyPlanet.

In the video, the mod­els ap­pear to be wear­ing diamond en­crusted ele­phant trin­ket neck­laces as part of the new Tif­fany & Co #Tif­fanySaveTheWild col­lec­tion. It is re­vealed in the video that the lux­ury jewellery com­pany do­nated $3 mil­lion dol­lars to­ward the cause.

Knot On My Planet launched in Septem­ber 2016, with Doutzen at the helm since day one. Since then, more than $6.7 mil­lion dol­lars has h been raised to end the slaugh­ter s of ele­phants for their ivory. i Jor­dan’s also been an ad­vo­cate for the an­i­mal char­ity, Save The Ele­phants for more than a year.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.