The Advocate (Perth) - - FRONT PAGE -

TICKET sales for Mid­land’s first stand­alone cir­cus and com­edy fes­ti­val more than dou­bled this year com­pared to pre­vi­ous years as a satel­lite hub for Fringe World.

City of Swan chief ex­ec­u­tive Mick Fo­ley said he could not be hap­pier.

“The eight-day event was at­tended by more than 4500 peo­ple and was very well re­ceived, not just by the pub­lic but by the per­form­ers who took part,” he said.

“The City has had some fan­tas­tic feed­back and we’d like to thank all of the peo­ple that came down and got in­volved.”

He said the de­ci­sion to branch out and cre­ate an in­de­pen­dent event gave Midlandia the op­por­tu­nity to shine and en­abled the City to se­cure na­tional head­line acts ex­clu­sive to the fes­ti­val.

Midlandia at­tracted an av­er­age au­di­ence of 562 peo­ple a day in the big top, with en­try to a pop-up beer gar­den and street food free of charge.

“While all acts were very pop­u­lar, Peter Hel­liar at­tracted some of the big­gest crowds and lo­cal acts 6056 and Bin­gay at­tracted a lot of peo­ple – and laughs,” Mr Fo­ley said.

The City said the costs of the event were “held in com­mer­cial con­fi­dence” and de­clined to say if Midlandia was prof­itable.

Mr Fo­ley said per­form­ers spoke very highly of the event, the crowds and the at­mos­phere, in­clud­ing Peter Hel­liar and Char­lie Pick­er­ing’s man­agers, who said the per­form­ers would re­turn if given the chance.

The City is hop­ing to se­cure a dynamic pro­gram for next year sub­ject to avail­abil­ity and ne­go­ti­a­tions with artists.

In re­sponse to some com­plaints about limited food choices and ex­pen­sive drink prices, the City said ex­ter­nal con­trac­tors set prices and choices. How­ever, the feed­back would be passed on to fu­ture event con­trac­tors.

The City did not re­ceive any com­plaints about the event or ticket prices.

Char­lie Pick­er­ing per­formed to a near sold-out au­di­ence.

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