Twilight wine tastings
THE City of Swan is hoping to entice people into the Swan Valley on Friday nights this month with Twilight Tastings at local wineries and breweries.
Traditionally, many of the venues close earlier on Fridays, but thanks to a new initiative they will open later for people to stop in on the way home and enjoy a glass of wine.
Garbin Estate Wines, Harris Organic Wines, Providore, Olive Farm Wines, Edgecombe Brothers, Funk Cider, Little River and Black Swan wines have all jumped on board – each opening a little later and offering specials throughout December.
City of Swan events co-ordinator Sascha Stone said the new initiative would help bring more people to the Swan Valley.
“The region has long talked about doing something to take advantage of the extended daylight hours over summer and with the increased development in the surrounding suburbs adjacent to the Swan Valley we have a captive audience who are driving past our wineries almost every day on their way to and from work,” she said.
“We hope the extended trading hours will provide an opportunity for local residents to support local producers, increase sales and build future customer loyalty.
“This is the first year we have trialled this idea and provided marketing support.
“We are very pleased with the eight participating businesses we have involved this year and their willingness to lead the way.
“We are confident that the campaign will drive additional sales and that next year Twilight Tasting might extend into January and more businesses will get involved.”
Garbin Estate’s Adam Garbin said the winery was offering a cheese board and crackers with wine tastings and 10 to 15 per cent off all sales from 4 to 7pm during Twilight Tastings.
Twilight Tastings will be held on Friday December 1, 8, 15 and 22.
For more information on offers at each winery visit swanvalley.com.au
Adam and Joel Garbin washing down some cheese and crackers with a glass of wine.