Name game for donors
LOCAL businesses are being encouraged to remove the letters O, A and B from their logos this week in a bid to encourage 100,000 Australians to become blood donors.
It is all part of International Missing Type Day, a global campaign run simultaneously by 25 blood services which aims to recruit more volunteer blood donors.
Nearly 40 per cent of Australians do not know their blood type, indicating many have never made a blood donation.
Yet more than 30 per cent of the population will need a blood transfusion or product in their lifetime.
Blood Service spokeswoman Jessica Willet said demand for donated blood continued to increase, meaning 14,000 new donors were needed in WA this year alone.
“Blood only has a shelf life of 42 days, and more than 25,000 donations are needed across Australia each week,” she said.
To book, go www.donateblood. com.au. to