Spon­sor steel the one for Swans

The Advocate (Perth) - - SPORT -

MALAGA-based boots sup­plier Steel Blue has re­newed its long-stand­ing part­ner­ship with Swan Dis­tricts for a fur­ther three years.

Steel Blue has spon­sored the club since 2004 and has held the nam­ing rights of Bassendean Oval for the past 14 years.

Swans chief ex­ec­u­tive Jeff Den­nis said the sup­plier had be­come a very im­por­tant part of the club.

“Every­one at the club has built an en­dur­ing re­la­tion­ship with the own­ers and staff at Steel Blue over the past 14 years,” he said.

Steel Blue found­ing direc­tor and chief sales of­fi­cer Ross Fitzger­ald said the part­ner­ship grew through mu­tual val­ues and fo­cus on com­mu­nity en­gage­ment.

“The Steel Blue team feel priv­i­leged to sup­port or­gan­i­sa­tions at a grass root level,” he said.

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