Chief executive, Taco Bell Taco Bell, along with KFC and Pizza Hut, is part of US fast- food giant Yum! Brands. Creed, 55, grew up in Brisbane and graduated from the Queensland University of Technology (1977) with an arts degree focused on marketing. Spent 17 years with Unilever in Australia, London and New York (pushing brands such as Dove, Surf, Wisk and All). Joined PepsiCo in 1994 as marketing director of KFC in Australia. When PepsiCo created Tricon Restaurants International as Yum! forerunner, Creed was chief marketing officer. Joined Taco Bell in May 2001. Chief operating officer of Yum! 2005- 06. Made president of Taco Bell December 2006; CEO since February 2011. Lives with wife Carolyn in Orange County, California. Two adult children. Enjoys golf, flying and watching professional basketball.