The Australian - The Deal - - Ceos Abroad -

Chief ex­ec­u­tive, Taco Bell Taco Bell, along with KFC and Pizza Hut, is part of US fast- food gi­ant Yum! Brands. Creed, 55, grew up in Bris­bane and grad­u­ated from the Queens­land Univer­sity of Tech­nol­ogy (1977) with an arts de­gree fo­cused on mar­ket­ing. Spent 17 years with Unilever in Aus­tralia, Lon­don and New York (push­ing brands such as Dove, Surf, Wisk and All). Joined Pep­siCo in 1994 as mar­ket­ing di­rec­tor of KFC in Aus­tralia. When Pep­siCo cre­ated Tri­con Restau­rants In­ter­na­tional as Yum! fore­run­ner, Creed was chief mar­ket­ing of­fi­cer. Joined Taco Bell in May 2001. Chief oper­at­ing of­fi­cer of Yum! 2005- 06. Made pres­i­dent of Taco Bell De­cem­ber 2006; CEO since Fe­bru­ary 2011. Lives with wife Carolyn in Orange County, Cal­i­for­nia. Two adult chil­dren. En­joys golf, fly­ing and watch­ing pro­fes­sional bas­ket­ball.

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