Brighette Ryan on power tweeters
So who’s using Twitter? Brighette Ryan checks her feed.
Where he’s active: Twitter, Facebook, LinkedIn
What makes him stand out: He interacts with Kogan customers regularly, with some of them shocked that he takes the time to reply.
What he says: “Twenty five years ago, if a brand wanted to see how the business was performing it would hire mystery shoppers and market research agencies, and then read a thick report that was reproduced. I get to see what our customers are saying 24/7 in real time.”
Managing director, Intel Australia/New Zealand
Where she’s active: Twitter, LinkedIn
What makes her stand out: She shares interesting insights into the industry as well as commentary about events she attends, including the recent iAwards in Melbourne.
What she says: “Twitter is useful for following what people are talking about and for posting commentary and insights that I am keen to share. But you have to remember it is a form of broadcast, so don’t say anything you wouldn’t be prepared to say in front of a crowded room of people”.
Chief executive, Telstra
Where he’s active: Twitter, LinkedIn, Yammer, Periscope
What makes him stand out: He connects with customers regularly and shares aspects of his work day, such as meeting team members or business partners.
What he says: Penn enjoys trying different social media platforms, including Periscope. “Live broadcasting from our full-year results was an experiment and I enjoyed the experience – the nature of the real-time digital world presents enormous opportunities to innovate and tell our stories in new ways. This was one.”
Co-founder, Shoes of Prey
Where she’s active: Twitter, Instagram, Facebook, Youtube, LinkedIn
What makes her stand out: She’s not only passionate about shoes and fashion, but addresses topics such as networking, work-life balance and gender equality.
What she says: “Shoes of Prey is visual, so it’s a lot of fun to use a visually-focused social media network such as Instagram. It’s a great way to show behind-the-scenes. It’s the way I stay in touch with people I meet.”