Brighette Ryan on power tweet­ers

So who’s us­ing Twit­ter? Brighette Ryan checks her feed.

The Australian - The Deal - - News - Brighette Ryan is The Aus­tralian's so­cial me­dia ed­i­tor. Fol­low Brighette on @brighet­teryan

RUS­LAN KO­GAN

Founder-CEO, Ko­gan

Where he’s ac­tive: Twit­ter, Face­book, LinkedIn

What makes him stand out: He in­ter­acts with Ko­gan cus­tomers reg­u­larly, with some of them shocked that he takes the time to re­ply.

What he says: “Twenty five years ago, if a brand wanted to see how the busi­ness was per­form­ing it would hire mystery shop­pers and mar­ket re­search agen­cies, and then read a thick re­port that was re­pro­duced. I get to see what our cus­tomers are say­ing 24/7 in real time.”

KATE BURLEIGH

Man­ag­ing di­rec­tor, In­tel Aus­tralia/New Zealand

Where she’s ac­tive: Twit­ter, LinkedIn

What makes her stand out: She shares in­ter­est­ing in­sights into the in­dus­try as well as com­men­tary about events she at­tends, in­clud­ing the re­cent iAwards in Mel­bourne.

What she says: “Twit­ter is use­ful for fol­low­ing what peo­ple are talk­ing about and for post­ing com­men­tary and in­sights that I am keen to share. But you have to re­mem­ber it is a form of broad­cast, so don’t say any­thing you wouldn’t be pre­pared to say in front of a crowded room of peo­ple”.

ANDY PENN

Chief ex­ec­u­tive, Tel­stra

Where he’s ac­tive: Twit­ter, LinkedIn, Yam­mer, Periscope

What makes him stand out: He con­nects with cus­tomers reg­u­larly and shares as­pects of his work day, such as meet­ing team mem­bers or busi­ness part­ners.

What he says: Penn en­joys try­ing dif­fer­ent so­cial me­dia plat­forms, in­clud­ing Periscope. “Live broad­cast­ing from our full-year re­sults was an ex­per­i­ment and I en­joyed the ex­pe­ri­ence – the na­ture of the real-time dig­i­tal world presents enor­mous op­por­tu­ni­ties to in­no­vate and tell our sto­ries in new ways. This was one.”

JODIE FOX

Co-founder, Shoes of Prey

Where she’s ac­tive: Twit­ter, In­sta­gram, Face­book, Youtube, LinkedIn

What makes her stand out: She’s not only pas­sion­ate about shoes and fash­ion, but ad­dresses top­ics such as net­work­ing, work-life bal­ance and gen­der equal­ity.

What she says: “Shoes of Prey is vis­ual, so it’s a lot of fun to use a vis­ually-fo­cused so­cial me­dia net­work such as In­sta­gram. It’s a great way to show be­hind-the-scenes. It’s the way I stay in touch with peo­ple I meet.”

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