who to fol­low

The Australian - The Deal - - First Up - GLENDA KORPORAAL

Gen Ge­orge

Chief ex­ec­u­tive, OneShift Ge­orge, 24, founded on­line em­ploy­ment agency OneShift with her fa­ther three years ago. The busi­ness spe­cialises in find­ing peo­ple ca­sual jobs but has since ex­panded into other labour mar­ket niches such as older work­ers. She has had no qualms about tak­ing on old-school play­ers. She has com­bined a down-to-earth at­ti­tude with a de­sire for con­stant im­prove­ment. “Test-fail-learn” is one of her mot­tos. What­ever hap­pens she will never stand still.

WHY: Young en­tre­pre­neur

An­drew Liveris

Chair­man and chief ex­ec­u­tive, Dow Chem­i­cals; di­rec­tor, IBM A 39-year vet­eran of Dow, Dar­win-born Liveris stud­ied chem­i­cal engi­neer­ing at the Univer­sity of Queens­land, then joined Dow in Mel­bourne. He be­came chief ex­ec­u­tive in 2004. Liveris reg­u­larly meets with world lead­ers, in­clud­ing China’s Xi Jin­ping and US pres­i­dent Barack Obama. He has been ac­tive on US and Aus­tralian gov­ern­ment task forces. His strate­gic think­ing, global ap­proach and diplo­matic skills are crit­i­cal to the com­pany’s suc­cess.

WHY: Global leader

Richard Goy­der

Chief ex­ec­u­tive, Wes­farm­ers Goy­der has run Aus­tralia’s largest con­glom­er­ate for the past decade. The group owns su­per­mar­ket chain Coles, Bun­nings, Tar­get, Kmart and Of­fice­works and em­ploys more than 200,000 peo­ple. Goy­der, who took a risk in 2007 with a $20bn bid for a run-down Coles, made the deal work in the face of heavy crit­i­cism. He has a record of iden­ti­fy­ing high-level man­age­rial tal­ent and giv­ing his ex­ec­u­tives the space to man­age their busi­nesses. He has won re­spect for be­ing a fair-minded, steady CEO who over­sees a ma­jor con­glom­er­ate from Perth.

WHY: Long-term CEO

Ja­nine Al­lis

Founder, Boost Juice Al­lis led an ad­ven­tur­ous life be­fore be­com­ing a mother of four, work­ing in a num­ber of jobs in­clud­ing pub­lish­ing. In 1999, while in the US she saw the fresh juice and smoothie busi­ness was flour­ish­ing. Keen to start her own op­er­a­tion, she opened a juice bar in Ade­laide. Since then she has ex­panded and has moved into new food ar­eas with Salsa’s Fresh Mex Grill, Cibo and Hatch. Her par­ent com­pany, Re­tail Zoo, has a turnover of more than $223m with more than 350 stores in 17 coun­tries in­clud­ing Sin­ga­pore and Es­to­nia. A tire­less mar­keter, Al­lis now ap­pears with Yel­low Brick road founder Mark Bouris on the Net­work Ten show Shark Tank giv­ing ad­vice to would-be en­trepreneurs.

WHY: Can-do mar­keter

Kerr Neil­son

Founder and chief ex­ec­u­tive, Plat­inum As­set Man­age­ment. The fund man­ager moved to Aus­tralia in 1984 from South Africa to work with Bankers Trust. He founded Plat­inum As­set Man­age­ment in 1994 with back­ing from in­ter­na­tional in­vestor Ge­orge Soros. Plat­inum was one of the first Aus­tralian based in­vest­ment funds to fo­cus solely on off­shore in­vest­ing. Neil­son qui­etly built his busi­ness into an in­ter­na­tional in­vest­ment gi­ant with $25bn in funds un­der man­age­ment. He listed 20 per cent of his com­pany near the top of the last stock mar­ket boom in 2007, making him a bil­lion­aire. His ca­reer has shown a steady fo­cus on good value in­vest­ments backed by de­tailed re­search.

WHY: Re­spected fund man­ager

Elon Musk

Co-founder, PayPal; chief ex­ec­u­tive, Tesla Mo­tors and SpaceX; chair­man So­larCity South-African born Musk com­bines a pas­sion for com­put­ers and tech­nol­ogy with a vi­sion for a more en­ergy ef­fi­cient world. His ca­reer has in­volved con­stantly try­ing new ven­tures from soft­ware to pub­lish­ing to on­line pay­ments. The half ge­nius, half ec­cen­tric founder of launch ve­hi­cle com­pany SpaceX and Tesla Mo­tors has a grand vi­sion to es­tab­lish a colony on Mars and rev­o­lu­tionise the au­to­mo­tive in­dus­try with his elec­tric cars. He co-founded So­larCity, which has be­come one of the largest providers of so­lar power in the US. His ca­reer shows that an in­tense ide­o­log­i­cal pas­sion and a strong tech­ni­cal back­ground can be a ma­jor fac­tor in mod­ern en­trepreneur­ship.

WHY: Vi­sion­ary en­tre­pre­neur

Oprah Win­frey

Me­dia pro­pri­etor, talk show host, ac­tress, and pro­ducer Born into a poor fam­ily in the Amer­i­can south, Win­frey used en­ergy, per­son­al­ity and dy­namism to de­velop her ca­reer as a tele­vi­sion talk show host. She dif­fer­en­ti­ated her­self from her male com­peti­tors by be­ing able to dis­cus her feel­ings and prob­lems on air. Her frank, per­sonal style, in­clud­ing dis­cus­sion of her weight prob­lems, built a huge fol­low­ing with fe­male view­ers and made her one of the wealth­i­est African-Amer­i­can en­trepreneurs. She formed her own pro­duc­tion com­pany and has bought a 10 per cent stake in strug­gling Weight Watch­ers In­ter­na­tional.

WHY: Be­com­ing your own brand

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