Why they worked

The Australian - The Deal - - First Up -

Qan­tas: It was the song that emo­tion­ally res­onated, tug­ging at the na­tion­al­is­tic heart strings, but al­ways re­mind­ing you that Aus­tralia is the best place in the world

AAMI: The char­ac­ters tapped into the emo­tions of Aus­tralians and res­onated with us; they were peo­ple we could re­late to. It was a love story that had Aus­tralians emo­tion­ally con­nected. And there hadn’t been such an emo­tional ad cam­paign since Nescafe’s neigh­bours back in the early 90s

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