Now, there’s an idea or two
One of NAB Labs’ projects is NAB Dash, an app being trialled at Metricon Stadium, home ground of the Gold Coast Suns AFL team.
Patrons use the app to order and pay for their food and drink. Its location-based technology allows staff at the nearest bar or food outlet to prepare an order before the customer arrives. Having already paid using their smartphone, the customer just collects their food and walks back to their seat. The click-and-collect model eases congestion and delivers a more streamlined process.
“Footy fans don’t want to go to the game and spend their time in lining up for food and drinks,” says Thorburn. “It’s a way to skip the queue.”
The process is already being used at some sports stadiums in the US and Cahill says it has delivered a 20 to 25 per cent increase in sales.
Another idea that has come out of the lab is Business in One, a product developed with Sydney-based start-up, Maestrano, which has developed a cloud-based digital platform for small business customers. The application synchronises in real time the many aspects of a business including accounting, sales and customer relationships into a central dashboard. It allows the integration of third-party business apps including accounting software Xero and MYOB, QuickBooks, customer relationship management tool Sugar CRM, Eventbrite, and human resource management tool OrangeHRM.