I think that the fashion world has changed a lot since I launched my first collection 40 years ago. Today designers are required to produce ideas and collections incredibly quickly, but you need time for invention and quality. My solution has always been continuity. I have developed my own rhythm over these 40 years, because the men and women I dress expect this of me, not just an idea that works on the catwalk.
Having made it to 40 years only because of my strength and maintaining my independence is certainly very satisfying. I would say, however, that I am most proud of the fact that I have created a lifestyle that the public identifies with immediately, having designed garments that are not just beautiful or elegant but also capable of creating new behaviour and perhaps encourage social change. The fact that my work has had such a strong and tangible impact on daily life is an achievement.
L’Armani/Silos took shape as I thought that 40 years of the brand could be the occasion to look back over a long work history and changes in customs and social behaviour that have affected it. Grouping together garments and accessories, images and sketches for the purpose of creating an archive seemed a concrete way to turn memories into a foundation for the future. Silos is primarily a way of placing my experience in the hands of the new generation, so that they can draw inspiration and encouragement from it.
A visit to Armani/Silos offers a glimpse of my style and my professional development and the consistency that has characterised it. I think that I have been able to create elegance that is not linked to a specific season but remains intact even years later. At the same time, I think it’s obvious how I have also explored many directions and experimented a lot, in a way that was also pioneering and courageous if we think about the period in which I worked.
I must confess that I have not been able to separate my public and private life because this is a job that consumes you from morning to night. Success such as mine demands complete commitment. However, I wouldn’t change a thing.
I have always believed that it’s important to have a direct and personal relationship with VIPs and I think