GIOR­GIO AR­MANI

The Australian - Wish Magazine - - W -

FASH­ION DE­SIGNER

I think that the fash­ion world has changed a lot since I launched my first col­lec­tion 40 years ago. To­day de­sign­ers are re­quired to pro­duce ideas and col­lec­tions in­cred­i­bly quickly, but you need time for in­ven­tion and qual­ity. My so­lu­tion has al­ways been con­ti­nu­ity. I have de­vel­oped my own rhythm over these 40 years, be­cause the men and women I dress ex­pect this of me, not just an idea that works on the cat­walk.

Hav­ing made it to 40 years only be­cause of my strength and main­tain­ing my in­de­pen­dence is cer­tainly very sat­is­fy­ing. I would say, how­ever, that I am most proud of the fact that I have cre­ated a lifestyle that the public iden­ti­fies with im­me­di­ately, hav­ing de­signed gar­ments that are not just beau­ti­ful or el­e­gant but also ca­pa­ble of cre­at­ing new be­hav­iour and per­haps en­cour­age so­cial change. The fact that my work has had such a strong and tan­gi­ble im­pact on daily life is an achieve­ment.

L’Ar­mani/Si­los took shape as I thought that 40 years of the brand could be the oc­ca­sion to look back over a long work history and changes in cus­toms and so­cial be­hav­iour that have af­fected it. Group­ing to­gether gar­ments and ac­ces­sories, im­ages and sketches for the pur­pose of cre­at­ing an archive seemed a con­crete way to turn mem­o­ries into a foun­da­tion for the fu­ture. Si­los is pri­mar­ily a way of plac­ing my ex­pe­ri­ence in the hands of the new gen­er­a­tion, so that they can draw in­spi­ra­tion and en­cour­age­ment from it.

A visit to Ar­mani/Si­los of­fers a glimpse of my style and my pro­fes­sional de­vel­op­ment and the con­sis­tency that has char­ac­terised it. I think that I have been able to cre­ate el­e­gance that is not linked to a spe­cific sea­son but re­mains in­tact even years later. At the same time, I think it’s ob­vi­ous how I have also ex­plored many di­rec­tions and ex­per­i­mented a lot, in a way that was also pi­o­neer­ing and coura­geous if we think about the pe­riod in which I worked.

I must con­fess that I have not been able to sep­a­rate my public and pri­vate life be­cause this is a job that con­sumes you from morn­ing to night. Suc­cess such as mine de­mands com­plete com­mit­ment. How­ever, I wouldn’t change a thing.

I have al­ways be­lieved that it’s im­por­tant to have a di­rect and per­sonal re­la­tion­ship with VIPs and I think

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