BOOKED UP

FOUR NEW VOL­UMES FOR THE COF­FEE TA­BLE IN YOUR LIFE.

The Australian - Wish Magazine - - NEWS -

De­signed by Ap­ple in Cal­i­for­nia Ap­ple One for the fans. Avail­able in two sizes, printed on spe­cially milled pa­per and bound in li­nen – in pure white, of course – this book chron­i­cles the past 20 years of Ap­ple de­sign his­tory through 450 pic­tures, from 1998’s iMac to 2015’s Ap­ple Pen­cil. The im­ages are shot by An­drew Zuck­er­man in the brand’s trade­mark spare vis­ual style, and the book has a fore­word by Ap­ple’s chief de­sign of­fi­cer Jony Ive, who writes: “We strive, with vary­ing de­grees of suc­cess, to de­fine ob­jects that ap­pear ef­fort­less. Ob­jects that ap­pear so sim­ple, co­her­ent, and in­evitable that there could be no ra­tio­nal al­ter­na­tive.”

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