FOUR NEW VOLUMES FOR THE COFFEE TABLE IN YOUR LIFE.
Designed by Apple in California Apple One for the fans. Available in two sizes, printed on specially milled paper and bound in linen – in pure white, of course – this book chronicles the past 20 years of Apple design history through 450 pictures, from 1998’s iMac to 2015’s Apple Pencil. The images are shot by Andrew Zuckerman in the brand’s trademark spare visual style, and the book has a foreword by Apple’s chief design officer Jony Ive, who writes: “We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.”