Make-up

The Australian Women's Weekly - - Beauty -

In re­cent years, the cos­met­ics in­dus­try has in­vested in a range of prod­ucts that are tai­lored to ma­ture women. The cus­tomers in this mar­ket are knowl­edge­able and savvy in their make-up pur­chases, so the prod­ucts need to be ef­fec­tive. Price­line Phar­macy Make-up Direc­tor Rae Mor­ris says the trend to spe­cific prod­ucts for ma­ture women is a great move be­cause most of us re­think our make-up reg­i­men af­ter the age of 40.

“Like most things, what worked for us at 18 doesn’t nec­es­sar­ily work for us as we get older,” she says. “When we are younger, we can wear shim­mery prod­ucts, but as we age, they just en­hance lines. We also need a bit more cov­er­age in our foun­da­tion. The most anti-age­ing thing a woman can do is to even out her skin tone. Avoid heavy pow­ders be­cause they’re age­ing and in­stead opt for liq­uid creamy foun­da­tions that will give the skin a healthy dew. Even a BB cream is great if you don’t like a lot of cov­er­age.”

Rae says that when it comes to eye make-up, less is more. “Sub­tle eyes are of­ten best. Bright eye colours just don’t look age-ap­pro­pri­ate. Use nat­u­ral matt brown or grey shades to lift the eye. As a guide, I al­ways rec­om­mend look­ing at Jane Fonda and He­len Mir­ren’s make-up. They have two go-to looks and only use neu­tral shades that suit them.”

Like most things, what worked for us at 18 doesn’t nec­es­sar­ily work for us as we get older.

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