BEAUTY: the lat­est home treat­ments

Tech gad­gets, dinky ap­pli­ca­tors and sci­en­ti­ically-backed in­gre­di­ents have upped the home skin-care game. Sharon Hunt ex­plores how the next gen­er­a­tion of skin­care is turn­ing back the clock from the com­fort of your bath­room.

The Australian Women's Weekly - - Contents -

Cleanse. Tone. Mois­turise. In by­gone years, this was about all that was ex­pected of a home skin-care rou­tine, with in­ten­sive treat­ments and heavy-duty for­mu­la­tions re­served for spas and der­ma­tol­o­gists’ of ces. Oh, how times have changed. The beauty in­dus­try is in­no­vat­ing at break­neck speed and it’s not just the beauty pro­fes­sion­als bene ting; in­creas­ingly beauty brands are tak­ing the lat­est re­search nd­ings and im­ple­ment­ing them into their con­sumer prod­ucts. The pur­suit of brighter, tighter and all-round more youth­ful skin has seen us ven­ture out­side the box – or at least the stan­dard mois­turiser jar. Clearly, we’re will­ing to seek out the lat­est in­no­va­tion. UK re­search or­gan­i­sa­tion Min­tel notes that 30 per cent of women have tri­alled a new beauty prod­uct in the past three months.

Tech-based de­vices are lead­ing the home skin-care rev­o­lu­tion. The pro­fes­sional mar­ket for de­vice-based treat­ments is thriv­ing, with a 2017 Amer­i­can So­ci­ety of Plas­tic Sur­geons re­port re­veal­ing that women are an­nu­ally un­der­go­ing more than two mil­lion min­i­mally-in­va­sive cos­metic pro­ce­dures such as chem­i­cal peels, mi­cro­der­mabra­sion and laser treat­ments – and cough­ing up an av­er­age $414 per treat­ment.

While the ini­tial out­lay may hurt the hip pocket, it’s a drop in the water com­pared to on­go­ing pro­fes­sional treat­ments. Un­like a salon ex­pe­ri­ence where you sim­ply lay back, re­lax and let the ex­pert do all the work, these at-home de­vices re­quire you to do the work to reap the bene ts. Most DIY de­vices of­fer in­struc­tional video tu­to­ri­als to help per­fect your tech­nique, but it’s all on you to stick to the pro­gram. Con­sis­tency is cru­cial.

Mean­while, you’d have to be liv­ing un­der a rock (char­coal, of course) if you’ve missed the sheet mask trend cur­rently eclips­ing the need for see­ing a fa­cial­ist. The ap­peal of sheet masks lies in the pre­ci­sion ap­pli­ca­tion of the easy-to-use, sin­gle de­liv­ery sheet. The sheet mask has spawned a broader cat­e­gory of sin­gle-de­liv­ery skin treat­ments. Serum cap­sules and pods of­fer­ing a one-off con­cen­trated ac­tive in­gre­di­ent, ap­plied in a pre­cise and po­tent quan­tity to achieve in­stantly tan­gi­ble re­sults. Who doesn’t want that?

Trends come and go, but what has emerged above the noise are two ex­pert-backed treat­ments: hy­dra­tion via hyaluronic acid and regeneration via vi­ta­min A retinol. Both are a main­stay on treat­ment-room shelves, but now high street and even chain store brands are in­cor­po­rat­ing these ac­tive in­gre­di­ents into for­mu­la­tions.

So why are these two in­gre­di­ents so revered? Well, hyaluronic acid has a doc­u­mented abil­ity to hold 1000 times its weight in water, mak­ing it the most pow­er­ful mois­tur­is­ing in­gre­di­ent for skin. Mean­while, retinol is the trump card for skin re­ju­ve­na­tion. A land­mark Univer­sity of Michi­gan Med­i­cal School study identi ed the ef cacy of retinol by ob­serv­ing its abil­ity to in­crease the pro­duc­tion abil­ity of the skin’s struc­ture, re­sult­ing in a re­newed skin ap­pear­ance. Skin care brands have re­ally come of age by cross-pol­li­nat­ing across cat­e­gories. This means we’re now see­ing crossovers like hy­drat­ing face masks that are ap­plied with a mag­ne­tised in­fuser tool, or sin­gle-dose retinol cap­sules mas­saged into the skin with a mi­cro-nee­dle roller. The fu­ture of skin­care has of cially ar­rived – and you don’t even need an ap­point­ment.

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