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TAL­ENTED me­dia pro­fes­sion­als from around the world have been se­cured to speak at the 2013 Fu­ture Fo­rum at the Four Sea­sons Ho­tel in Syd­ney on Thurs­day, Au­gust 29.

The high pro­file speaker to deliver the key note open­ing ad­dress will be an­nounced next month, with top notch speak­ers al­ready con­firmed for both the morn­ing ple­nary ses­sion and the dig­i­tal boot camp ses­sion that will be held af­ter the lunch break.

In­ter­na­tional News Me­dia As­so­ci­a­tion (INMA) chief ex­ec­u­tive of­fi­cer Earl Wilkin­son will pro­vide a de­tailed over­view of global trends dur­ing the ple­nary ses­sion that will also fea­ture an in­for­ma­tive pre­sen­ta­tion about the new read­er­ship met­ric for Aus­tralian pub­lish­ers.

The met­ric, to be launched just prior to the fo­rum, is be­ing de­vel­oped by Ip­sos and The Read­er­ship Works (a sub­sidiary of The News­pa­per Works) and prom­ises agencies, ad­ver­tis­ers and pub­lish­ers greater in­sight into con­sumers’ news con­sump­tion across all plat­forms.

The News­pa­per Works’ chair­man and News Limited CEO, Kim Wil­liams, has fully en­dorsed the project: “We are ex­cited about the new method­ol­ogy as it will pro­vide ad­ver­tis­ers a much more ac­cu­rate pic­ture of me­dia con­sump­tion across all plat­forms - print, on­line, smart phones and tablets.”

Other ple­nary ses­sion speak­ers will be Tony Gil­lies (AAP, edi­tor-in-chief) and Arthur Shel­ley, who is the course co­or­di­na­tor for Knowl­edge Man­age­ment in RMIT Univer­sity’s MBA pro­gram and for­merly the global knowl­edge di­rec­tor for Cad­bury Sch­weppes.

Mr Gil­lies will speak about news­room trans­for­ma­tion, while Mr Shel­ley will in­form del­e­gates of how they can ef­fec­tively share and re­tain knowl­edge and ex­per­tise within their or­gan­i­sa­tion.

The News­pa­per Works has in­vited Se­na­tor Stephen Con­roy - the Min­is­ter for Broad­band, Com­mu­ni­ca­tions and the Dig­i­tal Econ­omy - and Op­po­si­tion spokesman Mal­colm Turn­bull to con­duct their pre-elec­tion port­fo­lio de­bate dur­ing the lunch break of the Fu­ture Fo­rum.

The af­ter­noon dig­i­tal boot camp ses­sion will fea­ture the fol­low­ing speak­ers: • Martin Clarke (pub­lisher,

MailOn­line) • Jim Brady (edi­tor-in-chief, Dig­i­tal

First Me­dia) • Alexandre Nilo Fon­seca mar­ket­ing man­ager of Con­trolin­veste Me­dia Group • Anthony Bax­ter (soft­ware en­gi­neer,’s cri­sis re­sponse team) “We’re de­lighted to have been able to at­tract a dy­namic group of in­dus­try lead­ers who are at the pin­na­cle of their cho­sen fields of ex­per­tise to speak at the Fu­ture Fo­rum,” The News­pa­per Works’ ex­ec­u­tive di­rec­tor of pub­lish­ing, Mitchell Mur­phy, said.

“It is im­por­tant for ex­ec­u­tives to have an op­por­tu­nity to learn about cur­rent best prac­tice ini­tia­tives and also gain tips about how to en­hance both op­er­a­tional per­for­mance and strate­gic ob­jec­tives,” he said.

MailOn­line pub­lisher Martin Clarke will be a guest speaker at the 2013 Fu­ture Fo­rum in Syd­ney on Au­gust 29. This year’s con­fer­ence theme is ‘change mak­ers’.

Annabel Crabb: MC at this year’s News­pa­per of the Year awards din­ner.

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