New web­site com­pletes merger

The Bulletin - - News -

A NEW web­site is wait­ing in the wings for The News­pa­per Works, com­plet­ing the merger of four in­dus­try groups that be­gan more than 12 months ago.

The new site, ex­pected to launch in Novem­ber, brings the as­sets of the ex­ist­ing Pa­cific Area News­pa­per Pub­lish­ers As­so­ci­a­tion, the Pub­lish­ers Na­tional En­vi­ron­ment Bureau and Pub­lish­ers Ad­ver­tis­ing Ad­vi­sory Bureau un­der the um­brella of The News­pa­per Works.

Pre­vi­ously there were four dif­fer­ent en­ti­ties, with four dif­fer­ent brands, four dif­fer­ent user ex­pe­ri­ences and four dif­fer­ent back end ad­min­is­tra­tions.

“It made things clunky, slow and un­or­gan­ised,” said the de­signer of the new site, An­dre Slade. “With the new web­site ev­ery­thing is sit­ting un­der one roof – with an easy nav­i­ga­tion to the as­sets.”

Mr Slade ran the web­site’s re­vamp, with the back end of the re­design han­dled by Syd­ney dig­i­tal pro­duc­tion com­pany Tec­tonic.

He said a key part of the re­design was mak­ing the web­site vis­ually ap­peal­ing and en­gag­ing, yet sim­ple.

“Read­ers can ex­pect a very con­tem­po­rary de­sign and lay­out and a real ease of be­ing able to lo­cate what they’re look­ing for,” Mr Slade said.

“That was a big part of the de­sign.

“Al­low­ing peo­ple to get in, find what they’re look­ing for and get out.”

Along with pro­vid­ing ac­cess to all of The News­pa­per Works’ pre­vi­ous re­sources, nick­able charts, and news sto­ries, the new web­site will bring with it a change of phi­los­o­phy for the in­dus­try body.

Where pre­vi­ously the or­gan­i­sa­tion would look to pro­vide com­pre­hen­sive re­ports on sec­tors of the in­dus­try an­nu­ally, it will now bring it­self in line with its au­di­ence and work to the same live dead­lines news­pa­pers do, Mr Slade said.

“The new web­site is help­ing dis­play that we are mov­ing away from larger in­dus­try re­ports and mov­ing to­wards more dy­namic, on-the-fly con­tent, de­liv­ered as it hap­pens,” he said.

When read­ers first ac­cess the web­site, they’ll be greeted by a pow­er­ful im­age of hu­man en­deav­our, or hu­man achieve­ment, pro­vided by the news pub­lish­ers.

These im­ages not only rep­re­sent the visual power of jour­nal­ism that no other medium has, but they also un­der­pin the good work that pub­lish­ers do on daily ba­sis.

“The idea is to show­case top­i­cal im­ages from around the coun­try, in line with the dy­namic and fast mov­ing na­ture of the in­dus­try,” Mr Slade said.

“We have the op­por­tu­nity to work with and show­case some of the best pho­tog­ra­phers in the world, and it’s great to be able to do that on this plat­form.”

Tec­tonic has cre­ated the web­site us­ing the HTML5 lan­guage, which means the web­site is re­spon­sive across plat­forms and will adapt to screen sizes as needed.

When view­ing the web­site on a tablet de­vice, it is op­ti­mised to sim­plify the text and re­duce the clut­ter.

Mr Slade said a web­site like this shows the ca­pa­bil­i­ties of the or­gan­i­sa­tion, and un­der­pins the pos­si­bil­i­ties of an ever evolv­ing medium for tra­di­tional pub­lish­ers.

“Re­spon­sive web­sites are be­com­ing more pop­u­lar and it means that you don’t have to man­age two plat­forms,” he said.

“You’re cre­at­ing your con­tent once and it’s be­ing fil­tered out across into all those plat­forms, rather than hav­ing to du­pli­cate con­tent.”

The new web­site will be live in Novem­ber.

A screen grab from the new The News­pa­per Works web­site

Web­site ad­min­is­tra­tor An­dre Slade

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