New website completes merger
A NEW website is waiting in the wings for The Newspaper Works, completing the merger of four industry groups that began more than 12 months ago.
The new site, expected to launch in November, brings the assets of the existing Pacific Area Newspaper Publishers Association, the Publishers National Environment Bureau and Publishers Advertising Advisory Bureau under the umbrella of The Newspaper Works.
Previously there were four different entities, with four different brands, four different user experiences and four different back end administrations.
“It made things clunky, slow and unorganised,” said the designer of the new site, Andre Slade. “With the new website everything is sitting under one roof – with an easy navigation to the assets.”
Mr Slade ran the website’s revamp, with the back end of the redesign handled by Sydney digital production company Tectonic.
He said a key part of the redesign was making the website visually appealing and engaging, yet simple.
“Readers can expect a very contemporary design and layout and a real ease of being able to locate what they’re looking for,” Mr Slade said.
“That was a big part of the design.
“Allowing people to get in, find what they’re looking for and get out.”
Along with providing access to all of The Newspaper Works’ previous resources, nickable charts, and news stories, the new website will bring with it a change of philosophy for the industry body.
Where previously the organisation would look to provide comprehensive reports on sectors of the industry annually, it will now bring itself in line with its audience and work to the same live deadlines newspapers do, Mr Slade said.
“The new website is helping display that we are moving away from larger industry reports and moving towards more dynamic, on-the-fly content, delivered as it happens,” he said.
When readers first access the website, they’ll be greeted by a powerful image of human endeavour, or human achievement, provided by the news publishers.
These images not only represent the visual power of journalism that no other medium has, but they also underpin the good work that publishers do on daily basis.
“The idea is to showcase topical images from around the country, in line with the dynamic and fast moving nature of the industry,” Mr Slade said.
“We have the opportunity to work with and showcase some of the best photographers in the world, and it’s great to be able to do that on this platform.”
Tectonic has created the website using the HTML5 language, which means the website is responsive across platforms and will adapt to screen sizes as needed.
When viewing the website on a tablet device, it is optimised to simplify the text and reduce the clutter.
Mr Slade said a website like this shows the capabilities of the organisation, and underpins the possibilities of an ever evolving medium for traditional publishers.
“Responsive websites are becoming more popular and it means that you don’t have to manage two platforms,” he said.
“You’re creating your content once and it’s being filtered out across into all those platforms, rather than having to duplicate content.”
The new website will be live in November.
A screen grab from the new The Newspaper Works website
Website administrator Andre Slade