News, WAN split the honours
THE best in-house newspaper advertising and sales teams have been recognised at the PANPA Ad Awards, which were included for the first time as part of the 2013 Future Forum.
West Australian Newspapers and News Corp Australia mastheads had the lion’s share of the spoils, with mX in particular picking up a brace of major honours.
The commuter paper was rewarded for its innovation by winning both the best single advertisement for a client and the best print campaign for a client in the 90,000 plus category.
Singapore Press Holdings and WA Newspapers were the other winners in the 90,000 plus categories.
APN New Zealand and News Corp Australia split the executive excellence honours equally, with Janine Davy and Sarah Dyer from New Zealand, and David Trott and Shahn Welsh named winners.
Creative Services Professional of the year winner Shahn Welsh said it was more important than ever to recognise the quality in newspaper advertising.
“In news and media in particular all organisations are talking ‘big data’. I believe everyone will soon have data, yet it will be creativity that will differentiate us,” Ms Welsh said.
“Therefore we mustn’t surrender creativity to data.”
5. 1. APN’s Brooke Gardner and Carmen Barclay; 2. Fairfax Media’s Matt Hancock, Norske Skog’s Tania Gordon and Goss’ Matt Sharkady; 3. Creative Services Professional of the Year winner Shahn Welsh; 4. Classified Sales Executive of the Year winner Sarah Dyer and Oceanic managing director Nisin Sunito; 5. Audrey Kim and Thomas David from Publisher’s Internationalé; 6. Rebecca Wainwright from News Australia and Trevecca Tiro from Agence France Presse