News, WAN split the hon­ours

The Bulletin - - 2013 Ad Awards -

THE best in-house news­pa­per ad­ver­tis­ing and sales teams have been recog­nised at the PANPA Ad Awards, which were in­cluded for the first time as part of the 2013 Fu­ture Fo­rum.

West Aus­tralian News­pa­pers and News Corp Aus­tralia mast­heads had the lion’s share of the spoils, with mX in par­tic­u­lar pick­ing up a brace of ma­jor hon­ours.

The com­muter pa­per was re­warded for its in­no­va­tion by win­ning both the best sin­gle ad­ver­tise­ment for a client and the best print cam­paign for a client in the 90,000 plus cat­e­gory.

Sin­ga­pore Press Hold­ings and WA News­pa­pers were the other win­ners in the 90,000 plus cat­e­gories.

APN New Zealand and News Corp Aus­tralia split the ex­ec­u­tive ex­cel­lence hon­ours equally, with Ja­nine Davy and Sarah Dyer from New Zealand, and David Trott and Shahn Welsh named win­ners.

Cre­ative Ser­vices Pro­fes­sional of the year win­ner Shahn Welsh said it was more im­por­tant than ever to recog­nise the qual­ity in news­pa­per ad­ver­tis­ing.

“In news and me­dia in par­tic­u­lar all or­gan­i­sa­tions are talk­ing ‘big data’. I be­lieve ev­ery­one will soon have data, yet it will be cre­ativ­ity that will dif­fer­en­ti­ate us,” Ms Welsh said.

“There­fore we mustn’t sur­ren­der cre­ativ­ity to data.”

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5. 1. APN’s Brooke Gard­ner and Car­men Bar­clay; 2. Fair­fax Me­dia’s Matt Han­cock, Norske Skog’s Ta­nia Gor­don and Goss’ Matt Sharkady; 3. Cre­ative Ser­vices Pro­fes­sional of the Year win­ner Shahn Welsh; 4. Clas­si­fied Sales Ex­ec­u­tive of the Year win­ner Sarah Dyer and Oceanic man­ag­ing di­rec­tor Nisin Su­nito; 5. Au­drey Kim and Thomas David from Publisher’s In­ter­na­tion­alé; 6. Re­becca Wain­wright from News Aus­tralia and Trevecca Tiro from Agence France Presse

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