Brochure to put a gloss on cam­paigns

The Bulletin - - Cover Story -

LOOK in­side this edi­tion of The Bul­letin for a four-page brochure that show­cases the com­bined strengths of print news­pa­pers and cat­a­logues for ad­ver­tis­ers.

Pro­duced by The News­pa­per Works and The Aus­tralian Cat­a­logue As­so­ci­a­tion, the brochure – ti­tled Put a Gloss on a Cam­paign –pro­vides com­pelling in­sights for use by pub­lisher sales teams in their dis­cus­sions with clients.

Re­search shows three in five con­sumers have seen a cat­a­logue or brochure in a news­pa­per in the past week, con­firm­ing news­pa­pers as an ef­fec­tive de­liv­ery ve­hi­cle for cat­a­logues to the home.

It also shows this ad­ver­tiser con­tent en­hances the reader ex­pe­ri­ence with fresh life­style in­for­ma­tion that is gen­er­ally com­ple­mented by high qual­ity pro­duc­tion val­ues.

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