Brochure to put a gloss on campaigns
LOOK inside this edition of The Bulletin for a four-page brochure that showcases the combined strengths of print newspapers and catalogues for advertisers.
Produced by The Newspaper Works and The Australian Catalogue Association, the brochure – titled Put a Gloss on a Campaign –provides compelling insights for use by publisher sales teams in their discussions with clients.
Research shows three in five consumers have seen a catalogue or brochure in a newspaper in the past week, confirming newspapers as an effective delivery vehicle for catalogues to the home.
It also shows this advertiser content enhances the reader experience with fresh lifestyle information that is generally complemented by high quality production values.