De­sign­ing a way to be eth­i­cal

The Cairns Post - - BUSINESS WEEK -

land and Ter­ri­tory.

Today, Mainie is now avail­able not only from our own re­tail store in Cairns Cen­tral, but also at over 40 stock­ists across Queens­land and in­ter­state.

We are still grow­ing but by the end of this year, we ex­pect to dou­ble our num­ber of na­tional stock­ists and im­ple­ment plans to be­gin our first in­ter­na­tional mar­ket tri­als.

It’s been a hard slog since 2015 and even though we are still some way from our ul­ti­mate goal to be­come an in­ter­na­tion­ally recog­nised, iconic Aus­tralian brand, we feel very en­cour­aged know­ing we have al­ready con­trib­uted so much to­wards cre­at­ing much needed em­ploy­ment and busi­ness de­vel­op­ment op­por­tu­ni­ties for Abo­rig­i­nal women in iso­lated com­mu­ni­ties across Aus­tralia.

Mainie di­rectly in­vests in Abo­rig­i­nal com­mu­ni­ties in a num­ber of ways.

All of our de­signs are based on orig­i­nal art­works ac­quired from Abo­rig­i­nal-owned arts cen­tres which are lo­cated on the tra­di­tional home­lands of the artists.

This en­sures there is an un­bro­ken con­nec­tion be­tween the Abo­rig­i­nal artists and the age-old Dream­time de­signs, which were first de­picted tens of thou­sands of years ago by their an­ces­tors and then passed down un­in­ter­rupted to each en­su­ing gen­er­a­tion over the mil­len­nia. the North­ern

Ev­ery paint­ing pur­chased by Mainie is re­pro­duced un­der li­cence in ac­cor­dance with the Indige­nous Art Code, whereby the Abo­rig­i­nal artist re­tains the copy­right to their orig­i­nal art­work in per­pe­tu­ity.

We do not use any de­signs with­out the con­sent and ap­proval of the Abo­rig­i­nal artists.

Mainie now pays tens of thou­sands of dol­lars ev­ery year through our pur­chases of orig­i­nal art­works, li­cence fees and on­go­ing roy­al­ties on sales to Abo­rig­i­nal artists in re­mote com­mu­ni­ties where there are lim­ited op­por­tu­ni­ties for real em­ploy­ment or busi­ness de­vel­op­ment.

We know this money stays in the com­mu­nity and helps to cre­ate fi­nan­cial in­de­pen­dence for the artists and their fam­i­lies.

Mainie em­braces Fair Trade ethics and is com­mit­ted to sup­port­ing Abo­rig­i­nal artists to in­de­pen­dently earn an in­come from their own work and to pre­serve their tra­di­tional arts her­itage. Char­maine Saun­ders is man­ag­ing direc­tor of Mainie

Pic­ture: STE­WART McLEAN

MA­TE­RIAL BEN­E­FITS: For­eign Min­is­ter Julie Bishop in­spects scarfs with De­nis Ke­effe from Mainie at a Cairns tourism and trade expo in 2017 – Mainie uses au­then­tic Abo­rig­i­nal de­signs with lux­u­ri­ous silk.

VI­BRANT: NAIDOC Artist of the Year Elve­rina Johnson’s de­signs for Mainie.

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