New cam­paign

The Cobram Courier - - NEWS -

Moira Shire’s new tourism cam­paign to at­tract young peo­ple to the re­gion is of­fi­cially live on­line.

Raft the Mur­ray fea­tures a pur­pose-built raft trav­el­ling along the Mur­ray River con­nect­ing with the many and di­verse ac­tiv­i­ties and sites.

The cam­paign will in­clude on­line and so­cial me­dia pro­mo­tions as well as TV com­mer­cials.

Mayor Gary Cleve­land said the new cam­paign was an ex­cit­ing and quirky new ap­proach that was sure to in­spire lo­cals and tourists to visit the re­gion.

‘‘From food, wine, cider and beer to an in­cred­i­ble in­dige­nous cul­tural his­tory — our re­gion has it all,’’ Cr Cleve­land said.

‘‘And wa­ter is such a crit­i­cal com­po­nent. From high en­ergy wake­board­ing and wa­ter ski­ing to yabby races, ca­noe­ing, camp­ing or throw­ing in a line at a quiet spot — our rivers, beaches, lakes and wet­lands are es­sen­tial to what we have to of­fer.

‘‘We are very ex­cited to be show­cas­ing our beau­ti­ful re­gion in this unique way.’’

Cr Cleve­land said the cam­paign came about when Moira Shire’s Tourism Ad­vi­sory Com­mit­tee con­sid­ered three ad­ver­tis­ing cam­paign pitches.

The com­mit­tee recog­nised the need for change in coun­cil’s tourism pro­mo­tion with peo­ple ac­cess­ing in­for­ma­tion dif­fer­ently.

They were ex­tremely im­pressed with the unique­ness of the Raft the Mur­ray idea, brought to them by Alchemy Me­dia.

‘‘The im­por­tance of tourism in Moira Shire can­not be un­der­es­ti­mated,’’ Cr Cleve­land said.

‘‘Ev­ery cor­ner of Moira Shire has the po­ten­tial to share in the so­cial and eco­nomic ben­e­fits of tourism.

‘‘We want peo­ple to ex­pe­ri­ence the unique qual­i­ties of our re­gion and share their won­der­ful ex­pe­ri­ences with their friends and fam­ily.

‘‘To re­main com­pet­i­tive with other re­gions we need to up­date our mix of ad­ver­tis­ing pack­ages. We need to do things dif­fer­ently and be pre­pared to be dif­fer­ent.’’

To view the cam­paign, visit: www.sun­coun­try­on­the­mur­

Tourism trail: Moira Shire Coun­cil has of­fi­cially launched its new web se­ries, Raft the Mur­ray, to at­tract more peo­ple to the re­gion.

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