Business awards return
Colourful television personality Sam Kekovich has officially launched the return of the revamped Berrigan Shire business awards.
Mr Kekovich entertained 80 business owners and staff at Cobram Barooga Golf Club on October 11 with his trademark dead pan, straight-to-the-point routine.
He humorously reminisced about how it was ‘‘tougher in my day and the world has gone soft’’, even telling one audience member ‘‘if they wanted you to speak they would have asked you’’.
Mr Kekovich boasted why he was one of the greatest salesman of all time, hilariously talking about how he promoted lamb and how Paul Hogan’s ‘put a shrimp on the barbie’ was nothing compared to him.
But Mr Kekovich also showed his serious side, encouraging the business people to continue to strive and why country people know what hardships are.
He said making conversation was just not important for business everyday life.
‘‘Retailers are persuasive communicators; the ability to be able to get a buck from my pocket to buy your product,’’ he said.
Mr Kekovich also spoke about price being the easiest objection to overcome, based on strong relationships with customers.
‘‘They will give you the opportunity to respond and be a part of the discussion,’’ Mr Kekovich said.
More on the business awards, pages 12-13 but in