Busi­ness awards re­turn

The Cobram Courier - - NEWS - By James Ben­nett

Colour­ful tele­vi­sion per­son­al­ity Sam Kekovich has of­fi­cially launched the re­turn of the re­vamped Ber­ri­gan Shire busi­ness awards.

Mr Kekovich en­ter­tained 80 busi­ness own­ers and staff at Co­bram Ba­rooga Golf Club on Oc­to­ber 11 with his trade­mark dead pan, straight-to-the-point rou­tine.

He hu­mor­ously rem­i­nisced about how it was ‘‘tougher in my day and the world has gone soft’’, even telling one au­di­ence mem­ber ‘‘if they wanted you to speak they would have asked you’’.

Mr Kekovich boasted why he was one of the great­est sales­man of all time, hi­lar­i­ously talk­ing about how he pro­moted lamb and how Paul Ho­gan’s ‘put a shrimp on the bar­bie’ was noth­ing com­pared to him.

But Mr Kekovich also showed his se­ri­ous side, en­cour­ag­ing the busi­ness peo­ple to con­tinue to strive and why coun­try peo­ple know what hard­ships are.

He said mak­ing con­ver­sa­tion was just not im­por­tant for busi­ness every­day life.

‘‘Re­tail­ers are per­sua­sive com­mu­ni­ca­tors; the abil­ity to be able to get a buck from my pocket to buy your prod­uct,’’ he said.

Mr Kekovich also spoke about price be­ing the eas­i­est ob­jec­tion to over­come, based on strong re­la­tion­ships with cus­tomers.

‘‘They will give you the op­por­tu­nity to re­spond and be a part of the dis­cus­sion,’’ Mr Kekovich said.

More on the busi­ness awards, pages 12-13 but in

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