Work to sell yourself
skills and when you’re applying for a job, make sure you match those skills against the criteria and be able to talk about them,’’ Johnston says.
She says many jobseekers create an overly modest or even a badlyformatted CV that doesn’t sell their skill-set properly – an immediate turn-off for employers.
‘‘You need to have the relevant information to catch somebody’s eye up in the first half of the first page.’’
But Johnston, who is also employment services manager for National Seniors Australia in Victoria, says even with the perfect resume, the job marketplace is much more bewildering than it used to be.
Job-seekers need to work on new strategies for marketing themselves in the digital age, including negotiating social networks, using online employment resources and finding niche jobboards for specialised careers.
She says job-seekers may also have to style their CV to punch through digital gatekeepers like keyword recognition software, which can knock out an application before it even reaches human eyes.
Although mature-aged people are sometimes disadvantaged by an unfamiliarity with the brave new technological world, Johnston says they need to jump into the digital pond with both feet.
‘‘I just say ‘Get over it, this is the reality now’,’’ Johnston says.
Young people also face their own difficulties in a marketplace where even the most basic positions often require some prior experience.
But she says the main thing for every one is to work towards a career that makes you happy, and anything less should only be a temporary stopgap to something better.