Work to sell your­self

The Courier-Mail - Career One - - News -

skills and when you’re ap­ply­ing for a job, make sure you match those skills against the cri­te­ria and be able to talk about them,’’ Johnston says.

She says many job­seek­ers cre­ate an overly mod­est or even a bad­ly­for­mat­ted CV that doesn’t sell their skill-set prop­erly – an im­me­di­ate turn-off for em­ploy­ers.

‘‘You need to have the rel­e­vant in­for­ma­tion to catch some­body’s eye up in the first half of the first page.’’

But Johnston, who is also em­ploy­ment ser­vices man­ager for Na­tional Se­niors Aus­tralia in Vic­to­ria, says even with the per­fect re­sume, the job mar­ket­place is much more be­wil­der­ing than it used to be.

Job-seekers need to work on new strate­gies for mar­ket­ing them­selves in the dig­i­tal age, in­clud­ing ne­go­ti­at­ing so­cial net­works, us­ing on­line em­ploy­ment re­sources and find­ing niche job­boards for spe­cialised ca­reers.

She says job-seekers may also have to style their CV to punch through dig­i­tal gate­keep­ers like key­word recog­ni­tion soft­ware, which can knock out an ap­pli­ca­tion be­fore it even reaches hu­man eyes.

Al­though ma­ture-aged peo­ple are some­times dis­ad­van­taged by an un­fa­mil­iar­ity with the brave new tech­no­log­i­cal world, Johnston says they need to jump into the dig­i­tal pond with both feet.

‘‘I just say ‘Get over it, this is the re­al­ity now’,’’ Johnston says.

Young peo­ple also face their own dif­fi­cul­ties in a mar­ket­place where even the most ba­sic po­si­tions of­ten re­quire some prior ex­pe­ri­ence.

But she says the main thing for ev­ery one is to work to­wards a ca­reer that makes you happy, and any­thing less should only be a tem­po­rary stop­gap to some­thing bet­ter.

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