Spirit of the season
‘‘We sell at 30 or 40 cents a card and the charity charges anything from 80 cents to $1.80 per card,’’ Shubitz says.
‘‘The fact the client is a charity does not change normal commerce.’’
It was by accident that Shubitz, from South Africa, arrived in the greeting card business.
Originally in computer programming, Shubitz started working in the greeting card industry when he arrived in Australia in 1994 and took his first job here. He went on to establish his own company in 1999, starting out as a one-man show but soon recruiting three others.
The four of them write all the messages and do all the artwork for nearly 2800 orders each year.
It’s a world away from the cutthroat business of normal commerce where big bottom lines are the main game.
‘‘No business goes without challenges, but it’s a beautiful business and we all love what we do,’’ Shubitz says. ‘‘It’s just nice to be able to give something back.
‘‘It gives each of us a sense of reward and nourishes our souls quietly and personally
‘‘For every $1 we give to a charity, we don’t intend to make any more than $2 for ourselves.’’
And life is expected to get even busier for Shubitz with the company launching an e-card service this year.
CHRISTMAS CAREER: Stephen Shubitz produces greeting cards that benefit charities.