The Courier-Mail - Career One - - News -

FOR staff at steel pipe com­pany Aus­tube Mills’ Aca­cia Ridge plant, mo­ti­va­tion and en­gage­ment comes from the other side of the world.

Site op­er­a­tions man­ager Darren New­be­gin was look­ing for a way to en­cour­age his 88 work­ers when he stum­bled across a speech on YouTube by Amer­i­can football coach Joe Headen. It was called Hold the Rope and promoted team­work and en­gage­ment.

He de­vel­oped a lead­er­ship ses­sion around the Hold the Rope con­cept and had signs made up with the slo­gan. “It’s lifted the per­for­mance on site in safety, qual­ity of our prod­uct to our cus­tomer, per­for­mance of the plant and de­liv­ery per­for­mance,” he says.

“It’s lifted the mood of the place as well and peo­ple have a sense of au­ton­omy.”

New­be­gin ended up con­tact­ing Headen about the ef­fect of his speech in Aus­tralia and in turn the coach will be talk­ing about Aus­tube Mills at a fo­rum in the US.

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