MAR­KET­ING PRO­FES­SIONAL

The Courier-Mail - Career One - - Front Page -

The mar­ket­ing depart­ment is one slice of the busi­ness as a whole and is re­spon­si­ble for re­search­ing what cus­tomers want and en­sur­ing they are aware of the prod­ucts on of­fer. A re­cent re­port from Deloitte Ac­cess Eco­nom­ics and RMIT Univer­sity fore­casts the Aus­tralian mar­ket­ing work­force will grow from 269,000 peo­ple in 2016-17 to 299,000 in 2021-22. This 2.2 per cent pre­dicted an­nual growth is much higher than the 1.5 per cent ex­pected in the over­all Aus­tralian labour force. By 2021-22, mar­ket­ing pro­fes­sion­als with post­grad­u­ate qual­i­fi­ca­tions are pro­jected to earn on av­er­age $150,000. Deloitte part­ner David Rum­bens says mar­ket­ing jobs are ex­pand­ing as a re­sult of dig­i­tal mar­ket­ing and its in­te­gra­tion within other busi­ness func­tions.

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