CITY SALES SOAR,

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A “VIR­TUAL tour’” of Banc’s dis­play at Toowong gives buy­ers an idea not only of the $70 mil­lion pro­ject – but also the river and city views for each of the 33 apart­ments.

An in­ter­ac­tive touch­screen dis­play al­lows buy­ers to scroll through floor­plans, com­puter gen­er­ated im­ages, and in­dica­tive views for all apart­ments in the 15-storey build­ing.

Peter Hut­ton, of Hut­ton and Hut­ton Real Es­tate, is mar­ket­ing the pro­ject and said de­vel­op­ers needed to be­come more in­no­va­tive and en­gag­ing with sales cen­tres for off-the-plan projects.

“Pur­chasers can use the touch­screen dis­play to com­pare views from dif­fer­ent apart­ments and then walk through a full-scale replica kitchen and bath­room to see the qual­ity of Banc’s fit­tings and fin­ishes first hand,” he said.

Mr Hut­ton said Q1 De­sign had cre­ated the dig­i­tal plan of the build­ing.

“This process al­lows buy­ers to feel con­fi­dent and com­fort­able in the knowl­edge that their new apart­ment will suit their needs and life­style, and they will be able to see the qual­ity of the fin­ishes first­hand, sim­i­lar to the way they would if they walked into a dis­play apart­ment.”

Re­main­ing apart­ments are priced from $899,000 to $2.7 mil­lion.

Banc is de­vel­oped by Ideal Prop­erty Aus­tralia, with con­struc­tion ex­pected to start in the third quar­ter of 2016.

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IN­NO­VA­TIVE MAR­KET­ING: Buy­ers can have a vir­tual tour of Ideal Prop­erty’s Banc res­i­den­tial bou­tique de­vel­op­ment on Corona­tion Drive at Toowong.

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