SEE AND BUY THE REAL DEAL
BY ITS definition the off-the-plan apartment market is one that relies on 2D artists’ impressions and diagrams to showcase a product.
Some developers create display suites with example finishes, or online virtual tours, to create more of a real-world feel.
But nothing can quite replace the ability to see, touch and walk through a developer’s newly completed project to experience the finer details of design and finish.
Mosaic Property Group director of sales and property management George Kafantaris said the company often sold out projects before completion, so opportunities to see new apartments were rare.
So the company has offered one-off open days of newly completed projects, with the most recent being at the eightstorey, 54-apartment Scribe on Clarence at Indooroopilly.
“What was exciting about it, a lot of buyers who have bought properties being built at the moment or in the future, had that opportunity to visualise an off-the-plan apartment,” Mr Kafantaris said.
“There is always some trepidation buying a property off the plan. When they can come and see the finished product – people who have bought at Mount Gravatt, Norman Park, Chermside – they have come to look and said we deliver what we say we are going to deliver.”
Mr Kafantaris said it was the finer details, such as soft close drawers, plumbed-in wide fridge spaces, and the size of the shower, that made a difference in an inspection of a real project.
“People don’t think about that when they are buying, but they definitely think about it when they are moving in,” he said.
Mr Kafantaris said Mosaic’s pipeline of projects was continuing to progress, with three projects due to be completed in March in Indooroopilly, Alderley and Holland Park.
“There are another half a dozen under construction, and we are about to launch a new project in Windsor within weeks,” he said.
“All these projects are in the 2-8km radius (of Brisbane CBD). That is where the Mosaic research has indicated where tenants and landlords want to be.”
FINISHED DISPLAY: Mosaic Property Group’s George Kafantaris at Scribe on Clarence in Indooroopilly.