SOCIAL MEDIA AT WORK
Social media is becoming the new driving force in land estate sales, as a growing number of buyers research the livability of communities before committing to a purchase.
Mirvac Queensland residential general manager Warwick Bible said a rising number of purchasers at the Gainsborough Green masterplanned community in Pimpama were citing social media as a decision-making tool.
““They are no longer just looking for property analysis in terms of fundamentals like property values and access to amenities, but more intangible benefits, such as community atmosphere and whether an area is ‘familyfriendly’,” Mr Bible said.
Gainsborough Greens residents Ben and Emily Gawley reached out via an online community group to find out about life in the estate before moving from interstate.
The couple and their three children were living in Melbourne when Ms Gawley put out a call through Facebook for recommendations of family-friendly communities on the Gold Coast.
That’s when Gainsborough Greens resident Michelle Drummond stepped in with advice and her contact details. Fast forward three months, and the families now live just a street apart. Ms Gawley said their two sons had also ended up in the same class and become best friends and all of their children played together.
Ms Drummond, husband Aaron, and their four children moved to Gainsborough Greens in June last year.
“When I saw that Emily was interested in moving here, I knew I had to let her know how great it is, as I can imagine it would be quite a stressful experience moving interstate with a family in tow,” she said. “The minute I spoke to her, I knew she would love the community and how family-friendly it is. They are such a lovely family and now that our kids are at the same school, we catch up with them socially.”
Gainsborough Greens will eventually have more than 2200 homes, along with retail and recreational amenities.
An online connection via social media led to a great friendship between the Drummond family of Aaron, Michelle and their four children (left) and the Gawley family (right) of Emily, Ben and their three children.