SO­CIAL ME­DIA AT WORK

The Courier-Mail - Home - - ONLINE FORCE - BELINDA CHILTON

So­cial me­dia is be­com­ing the new driv­ing force in land es­tate sales, as a grow­ing num­ber of buy­ers re­search the liv­abil­ity of com­mu­ni­ties be­fore com­mit­ting to a pur­chase.

Mir­vac Queens­land res­i­den­tial gen­eral man­ager War­wick Bi­ble said a ris­ing num­ber of pur­chasers at the Gains­bor­ough Green mas­ter­planned com­mu­nity in Pim­pama were cit­ing so­cial me­dia as a de­ci­sion-mak­ing tool.

““They are no longer just look­ing for prop­erty anal­y­sis in terms of fun­da­men­tals like prop­erty values and ac­cess to ameni­ties, but more in­tan­gi­ble ben­e­fits, such as com­mu­nity at­mos­phere and whether an area is ‘fam­i­lyfriendly’,” Mr Bi­ble said.

Gains­bor­ough Greens res­i­dents Ben and Emily Gaw­ley reached out via an on­line com­mu­nity group to find out about life in the es­tate be­fore mov­ing from in­ter­state.

The cou­ple and their three chil­dren were liv­ing in Mel­bourne when Ms Gaw­ley put out a call through Face­book for rec­om­men­da­tions of fam­ily-friendly com­mu­ni­ties on the Gold Coast.

That’s when Gains­bor­ough Greens res­i­dent Michelle Drum­mond stepped in with ad­vice and her con­tact de­tails. Fast for­ward three months, and the fam­i­lies now live just a street apart. Ms Gaw­ley said their two sons had also ended up in the same class and be­come best friends and all of their chil­dren played to­gether.

Ms Drum­mond, hus­band Aaron, and their four chil­dren moved to Gains­bor­ough Greens in June last year.

“When I saw that Emily was in­ter­ested in mov­ing here, I knew I had to let her know how great it is, as I can imag­ine it would be quite a stress­ful ex­pe­ri­ence mov­ing in­ter­state with a fam­ily in tow,” she said. “The minute I spoke to her, I knew she would love the com­mu­nity and how fam­ily-friendly it is. They are such a lovely fam­ily and now that our kids are at the same school, we catch up with them so­cially.”

Gains­bor­ough Greens will even­tu­ally have more than 2200 homes, along with re­tail and recre­ational ameni­ties.

An on­line con­nec­tion via so­cial me­dia led to a great friend­ship be­tween the Drum­mond fam­ily of Aaron, Michelle and their four chil­dren (left) and the Gaw­ley fam­ily (right) of Emily, Ben and their three chil­dren.

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