Vi­brant mats put a new spin on re­cy­cling

In­dian know-how helped the cou­ple be­hind Fab Habi­tat take ad­van­tage of a gap in the Aussie mar­ket

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A move to a new coun­try didn’t de­ter this cou­ple from reach­ing for the stars, start­ing a fab­u­lous out­door re­cy­cled mat busi­ness that now pro­duces 400,000 prod­ucts a month.

For more than 20 years Ruchin and Ruta Gupta pro­duced fab­u­lous re­cy­cled out­door mats in their home coun­try of In­dia. When they de­cided to re­lo­cate to Aus­tralia in 2009, they saw a gap in the mar­ket and took the plunge, start­ing up Fab Habi­tat the fol­low­ing year.

The busi­ness now sells out­door rugs and mats of ev­ery kind to more than 500 re­tail­ers Aus­tralia-wide.

The Fab part is that they are made from 100 per cent re­cy­cled polypropy­lene, gath­ered from re­cy­cled shop­ping bags, straws and other dis­carded ma­te­ri­als.

The rugs are soft, durable and can be hosed off for easy clean­ing.

Mr Gupta said they wanted to pro­vide af­ford­able, eco-friendly rugs to Aus­tralia and re­pur­pose ma­te­rial to cre­ate durable, af­ford­able and func­tional pieces. “It also means we are help­ing to pro­tect the en­vi­ron­ment in style,” he said.

“We pride our­selves on pro­duc­ing high-qual­ity in­door and out­door mats.

“With this growth and rep­u­ta­tion, we are con­stantly de­sign­ing new rugs and sizes that are ver­sa­tile for both house and gar­den.”

The plas­tic mats are sourced from In­dia, with Fab Habi­tat’s designs mak­ing them ex­clu­sive. “Fab Habi­tat con­tin­ues to grow ex­po­nen­tially in sales – be­ing an eco-friendly com­pany has been a ma­jor con­trib­u­tor to our suc­cess,” Mr Gupta said. “Our best­seller is the Can­cun plas­tic out­door rug – it’s ver­sa­tile and is made for out­door and in­door en­vi­ron­ments.”

He said they were con­stantly de­sign­ing and sourc­ing new prod­ucts. “Right now, we are look­ing to widen our hori­zons and ex­pand our range,” he said.

Visit fab­habi­tat.com.au.

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