Vibrant mats put a new spin on recycling
Indian know-how helped the couple behind Fab Habitat take advantage of a gap in the Aussie market
A move to a new country didn’t deter this couple from reaching for the stars, starting a fabulous outdoor recycled mat business that now produces 400,000 products a month.
For more than 20 years Ruchin and Ruta Gupta produced fabulous recycled outdoor mats in their home country of India. When they decided to relocate to Australia in 2009, they saw a gap in the market and took the plunge, starting up Fab Habitat the following year.
The business now sells outdoor rugs and mats of every kind to more than 500 retailers Australia-wide.
The Fab part is that they are made from 100 per cent recycled polypropylene, gathered from recycled shopping bags, straws and other discarded materials.
The rugs are soft, durable and can be hosed off for easy cleaning.
Mr Gupta said they wanted to provide affordable, eco-friendly rugs to Australia and repurpose material to create durable, affordable and functional pieces. “It also means we are helping to protect the environment in style,” he said.
“We pride ourselves on producing high-quality indoor and outdoor mats.
“With this growth and reputation, we are constantly designing new rugs and sizes that are versatile for both house and garden.”
The plastic mats are sourced from India, with Fab Habitat’s designs making them exclusive. “Fab Habitat continues to grow exponentially in sales – being an eco-friendly company has been a major contributor to our success,” Mr Gupta said. “Our bestseller is the Cancun plastic outdoor rug – it’s versatile and is made for outdoor and indoor environments.”
He said they were constantly designing and sourcing new products. “Right now, we are looking to widen our horizons and expand our range,” he said.