CRE­ATIVE IDEA FOR A BUSINESS

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A new Bris­bane-based business is help­ing to min­imise the stress of choos­ing stun­ning pieces of art­work to hang in your home or your of­fice.

Cre­ated by three Bris­bane mates, on­line com­pany Ar­tify al­lows artists to up­load their pieces and share their pro­file pages, with the com­pany taking care of any sales, print­ing, pack­ag­ing and ship­ping.

Ar­tify di­rec­tors and founders Liam Tovey, Aldin Fe­jzic and Fedja Me­hi­nagic have cre­ated a com­pre­hen­sive artist net­work to give artists ev­ery­thing they want.

“While other print-on-de­mand mar­ket­places do ex­ist we have only ever of­fered the high­est qual­ity ma­te­ri­als which is great for the artist and con­sumer,” Mr Me­hi­nagic said.

“The artists are from all cor­ners of the globe and any type of art­work can be up­loaded.

“This ranges from fine art paint­ings, pho­tog­ra­phy, cal­lig­ra­phy, dig­i­tal art, Abo­rig­i­nal and ar­chi­tec­tural-style art.”

The medi­ums cur­rently on of­fer are can­vas, framed, acrylic, wood and poster.

De­pend­ing on the style and theme within the home, they prom­ise they have some­thing to en­hance ev­ery room.

Mr Me­hi­nagic said the business had com­mit­ted to giv­ing back 80 per cent of prof­its to the artists, while 20 per cent went to mar­ket­ing and keep­ing the business go­ing.

He said Ar­tify had pledged to al­ways serve the artist by max­imis­ing both the profit for the artist and qual­ity of prod­uct sold.

“Ev­ery sin­gle piece is hand­crafted by ar­ti­sans in Bris­bane, there­fore any is­sues are erad­i­cated al­most im­me­di­ately,” Mr Me­hi­nagic said.

Can­vas and ink com­bi­na­tions are in­de­pen­dently cer­ti­fied by the UK Fine Art Guild to last for more than 75 years.

Fine art rags used in framed print utilise archival inks which have been tested and ap­proved by the Fine Art Trade Guild and de­signed to last gen­er­a­tions, and are archival to more than 100 years.

The com­pany started as a garage-based business but now em­ploys more than 50 staff across three coun­tries.

It sup­plies a range of high qual­ity prod­ucts in­clud­ing can­vas prints, Lumi Tiles, Lumi Grids, ICE­mounts and fine art prints and pic­ture fram­ing.

The part­ners say they are keen to make it the great­est world­wide artist plat­form.

Noosa un­der­wa­ter pho­tog­ra­pher Justin Bruhn is just one of the artists on the plat­form.

For more, visit ar­tify.com.au

Ar­tify founders Aldin Fe­jzic, Liam Tovey and Fedja Me­hi­nagic have cre­ated a com­pre­hen­sive artist net­work to pro­vide art­work for homes or of­fices.

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