Prioritise information flow
Before setting out on the process of selling a house, it’s important to lay out a clear and concise communication strategy with your agent
ONE of the most important factors for sellers to consider is the level of communication or feedback they would like from their agent during the sale of their property.
The ideal time to discuss what level of communication will work best for the seller during the sales process is prior to appointing an agent to sell their home.
Having the level, and medium, of communication established at the beginning of the process ensures both the seller and agent know where they stand and the seller is kept informed.
Although real estate transactions are all about dealing with property in some form or another, it is more importantly, about people.
Not everyone will respond to the emotional side of the transaction the same way, so it is imperative agents understand the needs and expectations of their clients so they can partner with them to achieve the most satisfactory result.
All sellers have different needs and expectations of the agent appointed to work for them. Clients also often have various previous experiences in relation to working with agents – some good, some unfortunately bad.
It is always wise for agents to ascertain exactly what the needs of sellers are, particularly in relation to the timing of the transaction; what they identify the outcome as being, and how they expect their agents to communicate with them.
Agents are also bound by legislation when it comes to keeping their client informed of any significant development or issue in relation to the property.
Unless they have received instructions in writing from their client directing them otherwise, agents must immediately communicate to their client each expression of interest, whether written or verbal, about the sale of the property.
The REIQ recommends that best practice for agents following an open for inspection is to advise the seller in writing of the results of the inspection. However, sellers may advise that contact via phone, email or text message is the best communication method for them.
To ensure agents fulfil their statutory and general obligations to their client, agents should seek any specific instructions in writing, such as if the seller does not wish to consider offers under a certain price.
Effective communication from the outset will minimise the likelihood of any disputes and streamline the sale process for all involved.
Having an effective communication strategy developed early and tailored to a seller’s individual needs will not only assist with the overall success of the sales process, but may also help to minimise the stress involved in selling a beloved family home.