Pri­ori­tise in­for­ma­tion flow

Be­fore set­ting out on the process of sell­ing a house, it’s im­por­tant to lay out a clear and con­cise com­mu­ni­ca­tion strat­egy with your agent

The Courier-Mail - Property - - REALESTATE MARKET OUTLOOK -

ONE of the most im­por­tant fac­tors for sell­ers to con­sider is the level of com­mu­ni­ca­tion or feed­back they would like from their agent dur­ing the sale of their prop­erty.

The ideal time to dis­cuss what level of com­mu­ni­ca­tion will work best for the seller dur­ing the sales process is prior to ap­point­ing an agent to sell their home.

Hav­ing the level, and medium, of com­mu­ni­ca­tion es­tab­lished at the be­gin­ning of the process en­sures both the seller and agent know where they stand and the seller is kept in­formed.

Al­though real es­tate trans­ac­tions are all about deal­ing with prop­erty in some form or another, it is more im­por­tantly, about peo­ple.

Not ev­ery­one will re­spond to the emo­tional side of the trans­ac­tion the same way, so it is im­per­a­tive agents un­der­stand the needs and ex­pec­ta­tions of their clients so they can part­ner with them to achieve the most sat­is­fac­tory re­sult.

All sell­ers have dif­fer­ent needs and ex­pec­ta­tions of the agent ap­pointed to work for them. Clients also of­ten have var­i­ous pre­vi­ous ex­pe­ri­ences in re­la­tion to work­ing with agents – some good, some un­for­tu­nately bad.

It is al­ways wise for agents to as­cer­tain ex­actly what the needs of sell­ers are, par­tic­u­larly in re­la­tion to the tim­ing of the trans­ac­tion; what they iden­tify the out­come as be­ing, and how they ex­pect their agents to com­mu­ni­cate with them.

Agents are also bound by leg­is­la­tion when it comes to keep­ing their client in­formed of any sig­nif­i­cant de­vel­op­ment or is­sue in re­la­tion to the prop­erty.

Un­less they have re­ceived in­struc­tions in writ­ing from their client di­rect­ing them oth­er­wise, agents must im­me­di­ately com­mu­ni­cate to their client each ex­pres­sion of in­ter­est, whether writ­ten or ver­bal, about the sale of the prop­erty.

The REIQ rec­om­mends that best prac­tice for agents fol­low­ing an open for in­spec­tion is to ad­vise the seller in writ­ing of the re­sults of the in­spec­tion. How­ever, sell­ers may ad­vise that con­tact via phone, email or text mes­sage is the best com­mu­ni­ca­tion method for them.

To en­sure agents ful­fil their statu­tory and gen­eral obli­ga­tions to their client, agents should seek any spe­cific in­struc­tions in writ­ing, such as if the seller does not wish to con­sider of­fers un­der a cer­tain price.

Ef­fec­tive com­mu­ni­ca­tion from the out­set will min­imise the like­li­hood of any dis­putes and stream­line the sale process for all in­volved.

Hav­ing an ef­fec­tive com­mu­ni­ca­tion strat­egy de­vel­oped early and tai­lored to a seller’s in­di­vid­ual needs will not only as­sist with the over­all suc­cess of the sales process, but may also help to min­imise the stress in­volved in sell­ing a beloved fam­ily home.

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