Drones come in peace for a snapshot from above
NO LONGER confined to the realms of warfare and espionage, drones are becoming a popular marketing tool in the real estate industry.
Equipped with go-pros, the flying contraptions are being used for aerial photography and video recording to give potential homebuyers that extra perspective.
Darren and Tracey McGown are selling their home at 16 Browne St, New Farm and decided to use the new technology.
Mr McGown said ground level photography alone had not been able to show the size of their home.
“The house is actually 465sq m, which is a big house, but from the front because you’ve only got a 10m frontage people would come in and couldn’t believe what was on the block,” he said.
“We thought if we put the drone up and get an aerial along with the floorplan people will go ‘wow, that’s what the house is’.’’ He said it was an easy process and didn’t take long. LJ Hooker New Farm principal Brett Greensill said real estate was a new application for drones. “It’s very cutting edge ... the clients love it” he said. “Increasingly, we are finding them very useful.” He cited the example of a development site approved for units, where the drones’ photos could illustrate potential views at different levels.
But aerial photography is not a new concept altogether, with helicopters, blimps and cameras mounted to poles all used for decades. Mr Greensill said drones were cost effective at between $500 and $1000 for a shoot and offered flexibility with the added option of video recording.
He and Mr McGown both predicted drones would become an increasingly popular marketing tool.
“The technology out there is pretty amazing,” Mr McGown said. “On properties like ours where it’s a bit of a Tardis ... or any property on the ocean where there might be a view, I think it will catch on.”