Drones come in peace for a snapshot from above

The Courier-Mail - Property - - REALESTATE - ME­LANIE BURGESS

NO LONGER con­fined to the realms of war­fare and es­pi­onage, drones are be­com­ing a pop­u­lar mar­ket­ing tool in the real es­tate in­dus­try.

Equipped with go-pros, the fly­ing con­trap­tions are be­ing used for aerial pho­tog­ra­phy and video record­ing to give po­ten­tial home­buy­ers that ex­tra per­spec­tive.

Dar­ren and Tracey McGown are sell­ing their home at 16 Browne St, New Farm and de­cided to use the new tech­nol­ogy.

Mr McGown said ground level pho­tog­ra­phy alone had not been able to show the size of their home.

“The house is ac­tu­ally 465sq m, which is a big house, but from the front be­cause you’ve only got a 10m frontage people would come in and couldn’t be­lieve what was on the block,” he said.

“We thought if we put the drone up and get an aerial along with the floor­plan people will go ‘wow, that’s what the house is’.’’ He said it was an easy process and didn’t take long. LJ Hooker New Farm prin­ci­pal Brett Green­sill said real es­tate was a new ap­pli­ca­tion for drones. “It’s very cut­ting edge ... the clients love it” he said. “In­creas­ingly, we are find­ing them very use­ful.” He cited the ex­am­ple of a de­vel­op­ment site ap­proved for units, where the drones’ pho­tos could il­lus­trate po­ten­tial views at dif­fer­ent lev­els.

But aerial pho­tog­ra­phy is not a new con­cept al­to­gether, with he­li­copters, blimps and cam­eras mounted to poles all used for decades. Mr Green­sill said drones were cost ef­fec­tive at be­tween $500 and $1000 for a shoot and of­fered flex­i­bil­ity with the added op­tion of video record­ing.

He and Mr McGown both pre­dicted drones would be­come an in­creas­ingly pop­u­lar mar­ket­ing tool.

“The tech­nol­ogy out there is pretty amaz­ing,” Mr McGown said. “On prop­er­ties like ours where it’s a bit of a Tardis ... or any property on the ocean where there might be a view, I think it will catch on.”

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