PROMOTE THE BEST QUALITIES
THERE is no doubt every city, town, suburb, regional area, coastal or rural location will have its most popular property configuration.
Not only accommodation and the size overall, but room layouts, block size, aspect, features, specification, value range and even design, style and age.
Many of these elements are actually very challenging to quantify in online searches. This is why today’s contemporary market has seen such a swift emergence and evolution in house marketing in the form of imagery, both moving and still, interactive floor plans and the now high-demand drone shot.
It’s all done to promote a property’s features to a very hungry, informationgreedy buying public – so they can see if your property actually offers the local market must-haves.
Ignore this housing market phenomenon at your peril, however to be able to address the issue or actually create changes to meet this market demand, in many cases, is not only physically impossible but the cost would actually outweigh the added value benefit.
So if you are the vendor of the property type that is different and simply does not conform to the most sought-after property demographic, what to do?
I often witness mistakes in perception and unnecessary concerns from sellers worried or simply unaware that their property’s specification, presentation, design, or location has the impact on the market place it actually does, whether that is a positive or a negative impact.
I really suggest you get to know your market’s most popular property configurations then finetune that knowledge by looking in the papers and online to check out presentation/ specification, what is expected and what buyers demand for their dollar.
If you do this, you will feel educated and in control from the get-go.
Why is this relevant, especially if your home misses the mark and you are different?
If your home is smaller than usual, price accordingly and if you are able to demonstrate a way to extend/create more accommodation, get the plans and DA in place. If your home is bigger, accept the buyer numbers will be less but they may actually be more focused as they have less choice
Along with most popular property configuration comes most popular price range. Accept that if your home is higher in value, demand may be slower and additional size may not be fully reflected proportionally in added dollars
If you are preparing to sell, never presume you need to do anything other than clean, tidy and de-clutter without checking your local market first. If your property is not in the most popular category, you should be wary of how much you should risk on improvements
As a potential seller of a different or unique home, try to tie your listing in with only limited numbers of similar homes for sale
My message for the many of us who do not have the “usual” homes – there is no need to worry. Acknowledge your home’s strengths and weaknesses then you will know if staging or improvements are worthwhile and viable. AFTER buying the 16ha block in the 1980s, the owners finally moved into th their dream home at 37 Best Rd, R Rocksberg in 2000. Warwick and Lynette Sinclair bought the land while on holidays after travelling from Sydney to B Brisbane in lieu of somewhere to live. While their three children a attended school they lived in C Caboolture, but regularly visited R Rocksberg for bonfires and camping tr trips. Ms Sinclair said the couple consultedc on “absolutely everything” in order to design their dream home. “When we were here on holidays wew bought some wood and made a scalesc model of the home to make suresu everything would work,” Ms Sinclair said.
“One time Warwick got bags of flour and used it to set out the parameters out of the house so I could see where every room was,” she said.
“It was a visual thing for me and I had to feel it. To us, the place tells a story.”
Mr Sinclair, a builder by trade, started the build in 1997 and it took three years to complete.
The home has five bedrooms; two bathrooms; entrance foyer; family room; bar; kitchen; and open-plan dining and lounge with a fireplace.
The main bedroom has a private wing with a garden, walk-in wardrobe and ensuite with double basins.
There are 3m wide verandas overlooking an in-ground pool with three “beaches”, a waterslide and a waterfall, as well as a tennis court,