The Courier-Mail

TALU­LAH HITS ON TREND

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QUEENS­LAND is hav­ing its mo­ment in the fash­ion spotlight.

Our mod­els are on the big­gest run­ways, our de­sign­ers are lead­ing the re­vamp of the largest depart­ment stores and our sense of style is putting us on the map.

Home­grown la­bel Talu­lah (mod­elled left) is the latest brand be­com­ing one of fash­ion’s big­gest suc­cess sto­ries, af­ter poach­ing head de­signer Toni Dameglio from Miu Miu and ex­pand­ing into more than 300 stores over­seas. Founder Kelli Whar­ton also an­nounced this week the com­pany had de­cided to ditch David Jones and join Myer, along­side fel­low Queens­land la­bel Aje. “It’s re­ally ex­cit­ing,” Whar­ton, 32, said.

“We’re keep­ing our fin­ger on the pulse even though we’re (now) in By­ron Bay … we’re fast­paced and we’re trav­el­ling the world and on the trends.”

Aje de­signer Ed­wina Nor­ris said the rest of the world was cap­ti­vated by Queens­land’s laid­back but glam­orous aes­thetic.

“Bris­bane and wider Queens­land has got a great sense of style,” she said. “I think peo­ple are quite unique in their ways of dress­ing; maybe they push the en­ve­lope a lit­tle bit more.”

Many of our mod­els are now house­hold names, in­clud­ing Cather­ine McNeil and ris­ing star Grace Sim­mons.

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