TREATS FOR ALL CREA­TURES BIG AND SMALL

The Courier-Mail - - BUSINESS - STEPHANIE BENNETT

SUN­SHINE Coast busi­ness Huds and Toke is tak­ing its pet treats busi­ness to the next level, with sights set on crack­ing the po­ten­tially lu­cra­tive US mar­ket.

A $100,000 grant from the State Gov­ern­ment’s Ig­nite Ideas fund­ing is set to fast­track its over­seas ex­pan­sion.

Huds and Toke chief ex­ec­u­tive Rus­sell Gib­bons said the com­pany was fo­cused on tap­ping into the lu­cra­tive US horse mar­ket, worth an es­ti­mated $18 bil­lion.

“We’re tar­get­ing more di­rectly at the recre­ational horse rider, those in­volved with pony clubs or eques­tri­ans that work with horses that are around peo­ple and need to be well-be­haved, well-trained and are re­ally treated more like a pet,” Mr Gib­bons said.

Since the start of its animal treats busi­ness in 2013, Huds and Toke has rapidly ex­panded, and is set to move into a new ware­house in Coolum.

“We’ve just em­ployed three new staff, and our busi­ness on the do­mes­tic side has in­creased, and our Ja­panese busi­ness is go­ing re­ally well,’’ Mr Gib­bons said.

We’re re­ally happy with it.”

TASTY TREATS: Rus­sell Gib­bons, CEO of Huds and Toke, with his pet, Pep­per. Pic­ture: Clau­dia Bax­ter

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