WHEN THE GO­ING GETS TOUGH, THE TOUGH GET GO­ING

The Courier-Mail - - BUSINESS - STEPHANIE BEN­NETT

A DRA­MAT­I­CALLY chang­ing re­tail land­scape has prompted one of Queens­land’s best-known busi­nesses to re­vamp its strat­egy af­ter more than four decades in busi­ness.

Home­wares and linen re­tailer Pil­low Talk has been in busi­ness since 1977, and manag­ing di­rec­tor Heath God­dard said the com­pany had un­der­gone a meta­mor­pho­sis in the past 15 months. The com­pany last Satur­day opened the doors to a new store at the Sky­gate Home and Life cen­tre, near the Bris­bane Air­port, the city’s lat­est desti­na­tion re­tail cen­tre.

For Pil­low Talk, which has more than 55 stores across the coun­try, this will be the first of its re­tail sites to have a re­vamped “look and feel” with a slightly re­worked logo.

Other stores will be re­freshed in the com­ing months, with a fo­cus on open-planned lay­outs and less clut­ter.

“It’s been a long process – it’s not some­thing we’ve done overnight,” Mr God­dard said.

“We’ve been in busi­ness for more than 40 years and in to­day’s so­ci­ety a lit­tle bit of change doesn’t do any harm, pro­vided that its well-con­structed and well-thought through.

Mr God­dard said dur­ing the re­brand­ing the com­pany was fo­cused on main­tain­ing its high-qual­ity cus­tomer ser­vice and range of prod­ucts.

“Any re­tailer is flat out sur­viv­ing but the best thing you can do is be proac­tive and ob­serve your sur­round­ings, and take ad­vice from dif­fer­ent peo­ple,” he said. “That’s some­thing we’re do­ing with great con­fi­dence ... we’re see­ing a slight uptick from where we were 12 months ago which is pos­i­tive.”

Asked about the grow­ing pres­ence of on­line re­tail­ers in the Aus­tralian mar­ket, Mr God­dard said both bricks and mor­tar re­tail­ing and ecom­merce were im­por­tant for re­tail­ers.

“Cus­tomers tend to go on­line, have a look and get their in­for­ma­tion, and we find then they of­ten want to also come in store,” he said.

“Touch­ing and feel­ing prod­uct still is a big fac­tor, par­tic­u­larly when it comes to tex­tiles.”

CHAL­LENGE; Heath God­dard, manag­ing di­rec­tor of Pil­low Talk, at the Sky­gate store, near Bris­bane Air­port. Pic­ture: AAP/Richard Waugh

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.