The Courier-Mail

POLLING A WASTE OF MONEY

- Market Research · Marketing · Business · Brisbane · City of Brisbane

IT’S ex­trav­a­gant that ratepay­ers have coughed up in ex­cess of $500,000 in a fu­tile se­ries of phone and online sur­veys to as­sess Bris­bane City Coun­cil’s per­for­mance in an elec­tion year (C-M, Aug 10).

All they had to do was can­vas the “man on the street” for a day.

For coun­cil to spend $836,821 on “mar­ket re­search” in the 2019-20 fi­nan­cial year, on sur­veys that reached just 12,000 res­i­dents – less than 1 per cent of the coun­cil’s

1.25 mil­lion con­stituents – is a waste of time and ratepay­ers’ money.

On this rare oc­ca­sion, I must agree with con­tro­ver­sial Greens coun­cil­lor Jonathan Sri when he said the cost and reach of the sur­veys was “deeply con­cern­ing” say­ing, “Ward of­fices can get hun­dreds of res­i­dents to fill out more de­tailed sur­veys and we don't need to pay a mar­ket­ing con­sul­tancy $30,000 a pop to do it.”

As an un­steady sep­tu­a­ge­nar­ian, I could eas­ily fill a page of griev­ances against Bris­bane City Coun­cil, such as un­re­paired and un­even city foot­paths and er­ratic scoot­ers for starters.

Ru­dolf Bo­jtschuk, Bris­bane City

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